Captain Morgan celebrates individuality of their latest marketing campaign. Narrated by chef, MC and TV presenter Huge Zuu, the enjoyable spot showcases how totally different folks convey somewhat spice to the desk. A few of these spicy strategies are somewhat extra distinctive than others, with one partygoer dipping a rooster wing into her drink.
“‘Spice’ is what makes Captain Morgan scrumptious, and in our new international positioning we’re shifting the main focus to ‘spice’ as a collective ‘you do you’ perspective,” stated Samori Gambrah, international model director at Captain Morgan.
“We wished this marketing campaign to seize that everybody has their very own ‘spice’ to convey. Huge Zuu was the right accomplice to kick issues off – his perspective, character and fervour for taste exudes ‘spice’ at each flip.”
Artistic company Anomaly and movie director Ehsan labored on the advert alongside manufacturing firm Pal London.
Ehsan added: “Captain Morgan is a model filled with spice and this advert showcases how folks can add their very own flavorful spin into the combination. Within the advert you’ll see we helped convey this to life by introducing a twisting digicam trick to boost the visible expertise of the ‘spice on’ second. The temporary actually appealed to me – and it’s been an amazing expertise from writing the remedy, to nailing the casting, right through to creating positive the music bangs excellent.”
Launching within the UK this month, the marketing campaign will subsequent be rolled out throughout Europe and amplified with influencer advertising.
