Greatest identified for turning up in packed lunches and at picnics, Capri Solar’s newest launch comes not within the type of a brand new juice vary however, extra surprisingly, an animated collection on YouTube.
Created in collaboration with company Goodby Silverstein & Companions and animation studio Blinkink, Break Free TV is a five-part mini-show designed to offer a sip-sized dose of leisure for youngsters.
Blinkink’s animation director, James Papper, introduced collectively varied animators to understand the collection, starting from rising Instagram artists to extra seasoned creators who’ve labored on Grownup Swim, Implausible Mr Fox, Isle of Canine, and extra.
No two episodes function the identical storyline or medium however as a substitute the collection takes the type of 5 distinctive shorts, with the artistic workforce using claymation, puppetry, animation, CGI and cease movement to carry every script to life.
In the meantime, the storylines function every thing from a rapping bee and a self-aware bubble, by way of to amusing designer and a cushion that doesn’t like being sat on.
Designed to fulfill children the place they already are (ie on YouTube) and be extra participating in a culturally related means, the present can be a part of Capri Solar’s wider technique to make sure children “seize childhood by the pouch”, in line with the model.
