Campaigner was based in 1999 when the web and e-mail had been simply starting to achieve the lots. Since then, Campaigner has remained on the forefront of e-mail, now combining cell SMS advertising into its automation and workflow capabilities. Campaigner gives all of the superior options it’s worthwhile to execute partaking and high-performing e-mail and SMS advertising campaigns. Options embrace:
Electronic mail Advertising Automation
Campaigner provides numerous automation options to make sure you by no means miss the chance to have interaction your viewers at key moments of their journey. These options embrace:
- Workflows – Nurture leads, foster repeat consumers, and switch clients into model advocates with event-based and trigger-based advertising automation.
- Recurring Campaigns – Create and schedule recurring campaigns for widespread touchpoints along with your viewers.
- SMS Advertising – Create and ship SMS messages instantly from Campaigner; both as a standalone marketing campaign or as a part of an e-mail workflow.
- Autoresponders – Mechanically ship an e-mail as a response to a buyer motion like a publication signup or preferences replace.
Electronic mail Advertising Personalization
Personalised emails improve the shopper expertise and ship higher engagement. Campaigner provides all of the personalization options it’s worthwhile to get your emails observed.
- Segmentation – Create segments for focused e-mail campaigns based mostly on contact exercise, marketing campaign engagement, demographic information, previous buy conduct, and extra.
- Content material Blocks – Create and reuse content material sections throughout campaigns and sub-accounts. Scale back e-mail design time and preserve your emails on-brand.
- Geolocation – Dynamically or conditionally customise the content material in keeping with particular person subscribers’ location.
- Dynamic Content material – Embrace dynamic content material blocks in your e-mail to ship personalised and related content material on the time of e-mail opening based mostly on a contact’s particular person preferences.
- Conditional Content material – Swap messaging, name to motion, and design based mostly on conditional checks on contact information reminiscent of previous conversions or {custom} fields.
Electronic mail Advertising Experiments
Testing the parts of an e-mail marketing campaign is a greatest follow for optimizing the outcomes of your e-mail advertising campaigns. Campaigner takes testing past the fundamental A/B choice to additionally provide multivariate testing.
- Topic Line Testing – Check topic strains to see which one delivers the best open charges.
- From Identify Testing – Use totally different From names (group members for instance), to see which sender(s) your subscribers join greatest with.
- Ship Time Testing – Check totally different ship occasions in your e-mail campaigns to see the way it impacts open and click on charges.
- Multivariate Testing – Transcend A/B testing and take a look at a number of variants on the similar time.
- Content material and Design Testing – Check the effectiveness of your content material, pictures and/or e-mail design to see which resonates greatest.
Ecommerce Advertising Automation
Join your on-line retailer to Campaigner to create personalised e-mail campaigns based mostly on buyer buy historical past and product data.
- Shopify – Simply join your Shopify retailer(s) with Campaigner by way of Campaigner’s Shopify app. Sync all of your retailer information and phone lists to make use of in future e-mail campaigns.
- Magento – Use Campaigner’s Magento plugin to sync your buyer, product and buy information with Campaigner to be used in e-mail campaigns.
- Buy Conduct – Use historic transaction and buy conduct information to ship custom-made emails to your clients.
- Deserted Cart Emails – Mechanically set off an e-mail marketing campaign after somebody abandons their purchasing cart through the buy course of.
Electronic mail Design
Campaigner makes it simple to create extremely partaking e-mail campaigns that look nice on all standard units.
- Drag and Drop Editor – Create stunning e-mail campaigns from scratch or utilizing pre-built templates. No coding expertise are required.
- Responsive Design – All Campaigner templates are constructed to be totally responsive for rendering on all standard units.
- Full Electronic mail Editor – An HTML editor for individuals who want to construct their campaigns utilizing code, both throughout the editor or by importing HTML from elsewhere.
- Template Administration – Superior template administration system with folder construction, restricted entry, and tagging options to prepare any variety of templates.
- Media Library – Retailer your pictures and PDF information to be used in your e-mail campaigns. Create nested folders that will help you keep organized.
- Picture Editor – Edit pictures as wanted with out having to exit the e-mail creation course of.
Advertising Reporting
Campaigner provides easy-to-understand studies to rapidly see how your viewers is partaking along with your e-mail campaigns.
- Conversion Monitoring – Arrange conversion monitoring on e-mail marketing campaign hyperlinks and assign a worth to grasp the income related along with your e-mail campaigns.
- Workflow Reviews – Look at every step of your automation workflows. See what number of contacts are at every stage of your workflow and what number of have transformed, exited, and are being nurtured.
- Autoresponder Reviews – Establish how and when your autoresponders are firing and the way they’re performing by way of supply, open and click on charges, and conversions.
- Experiment Reviews – Get in-depth studies in your break up testing experiments; proper from e-mail content material to hyperlink clicks, open and click on charges, conversions, and subscriber exercise.
- Electronic mail Marketing campaign Reviews – Evaluate opens, clicks, warmth maps, and different engagement information that mirror the efficiency of your campaigns.
- Geolocation Reviews – See how your campaigns are behaving by location. Get zip code-level information on supply, open charges, clicks, and conversions.
- Person-Agent Reviews – See opens and clicks by the working system, browser, and e-mail consumer.
Electronic mail and SMS Subscriber Development
Subscriber progress is essential to a wholesome e-mail checklist. Campaigner makes it simple to seize and handle subscribers.
- Signup Varieties – Create and customise sign-up types to seize emails in your web site and touchdown pages.
- Choice Administration – Permit subscribers to simply replace their communication preferences or just unsubscribe from all communications.
- Touchdown Pages – Design and customise responsive touchdown pages to host sign-up types and different related content material or provides.
- Social Sharing – Mechanically share your e-mail content material as social media posts for added attain.
Contact Administration
Contact information is your most useful asset, and Campaigner permits you to and leverage the data that issues most in your e-mail campaigns.
- Suppression Lists – Keep world suppression lists with out deleting contacts and preserve your subscriber lists wholesome and your supply optimum.
- Computed Fields – Make rule-based {custom} fields in your contacts that replace information based mostly on computation logic.
- Customized Fields – Add and populate {custom} fields to your contacts utilizing file uploads or automated syncs from native and third-party integrations.
- Exclusion Lists – Create lists which can be excluded from campaigns and workflows based mostly on pre-defined guidelines.
- Classes – Create classes to prepare your contacts and segments based mostly by yourself custom-defined guidelines and conditional logic.
Electronic mail and SMS Integration
For many who deal with some or all of their e-mail advertising programmatically, Campaigner has you coated.
- API – Populate contacts, set off emails or construct your individual {custom} integrations with a robust API.
- SMTP Relay – Ship transactional emails by connecting your apps utilizing Campaigner’s SMTP relay API.
- SFTP – Import or export contact information utilizing Safe File Switch Protocol (sFTP).
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Disclosure: Martech Zone is an affiliate of Campaigner and we’re utilizing our affiliate hyperlink on this article.
