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HomeContent MarketingBud Gentle Affords Rebate for July Fourth, Principally Free Beer

Bud Gentle Affords Rebate for July Fourth, Principally Free Beer


Bud Gentle gross sales have declined over the previous three months after an influencer partnership controversy sparked boycotts so widespread, the model misplaced its title of America’s No. 1 promoting beer to Modelo in Might.

Now, Bud Gentle guardian firm Anheuser-Busch is providing rebates of as much as $15 for the Fourth of July vacation weekend in an effort to spice up gross sales. The rebate applies to purchases of a 15-pack of Budweiser, Bud Gentle, Budweiser Choose, or Budweiser Choose 55.

Whereas phrases range primarily based on location, in sure areas the place a 15-pack is lower than $15, the beer finally ends up being primarily free.

Associated: Bud Gentle Launches ‘Greatest Summer time Marketing campaign Ever’ Amid Backlash and a Decline in Gross sales

“Make your Fourth of July weekend straightforward to get pleasure from,” the corporate says on the rebate web page.

Whereas Anheuser-Busch ran the identical promotion over Memorial Day Weekend, this time round, the rebate provide is a part of a broader summer time marketing campaign — which the corporate touted as “the largest ever” for Bud Gentle — to reel again prospects after months of sinking gross sales.

Different marketing campaign initiatives embody a live performance sequence known as the “Bud Gentle Yard Tour,” digital advertisements that includes NFL gamers Travis Kelce, George Kittle, and Dak Prescott, and $10,000 weekly money giveaways.

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