Situation
Uncover untapped alternatives at buyer accounts by calculating the person saturation charge. First, decide the whole variety of potential customers at an account by counting all of the contacts which have job titles, capabilities, and ranges constant along with your typical person base. Then divide the variety of their present person licenses into the variety of whole potential customers.
Focus your efforts on increasing accounts which have comparatively low saturation charges, however present sufficient adoption to point that they’ve purchased into your product. Begin by specializing in accounts with a person saturation charge between 10 and 60 %.
Triggers
- Calculate the person saturation charge to determine accounts that aren’t totally saturated
- Mid-cycle buyer (not in a renewal window)
- Has a passable adoption charge
Motion
- Provoke an e-mail sequence
