By Brittany Lieu, Advertising and marketing Guide at Heinz Advertising and marketing
What does your copywriting course of appear like?
Mine often contains reviewing a handful of references, oftentimes in depth analysis, a number of drafts and if I’m actually fortunate, no author’s block. With that stated, my writing workflow is never clean and quick.
Regardless of hesitations about high quality and authenticity that encompass utilizing AI-powered instruments like ChatGPT in advertising, AI-generated content material may be the artistic catalyst it is advisable to reinvigorate the way you write.
This week’s app, used sensibly, lets you just do that.
Copy.ai
Copy.ai is made for these “clean web page” moments. As an AI platform constructed to assist advertising and gross sales content material copywriting wants, Copy.ai is a software used to draft all sorts of short-form content material in your subsequent chilly outreach e-mail, e-newsletter, paid advert put up, occasion promotion, touchdown web page and extra. What additionally makes this software distinctive is that it offers you the selection to select from totally different writing tones, from “Pleasant” to “Witty” and “Empathetic”.
To my delight, it is usually free to strive with a restrict of two,000 phrases per thirty days for a single person.
The way it Works
Questioning how AI-generated content material works? Utilizing a mix of pure language processing (NLP), pure language technology (NLG) and machine studying algorithms, instruments like Copy.ai generates totally different copy variations in your particular content material undertaking.
Right here’s the step-by-step course of:
- Step 1 – Create a copywriting undertaking and select from their number of undertaking sorts (e-mail, social put up, blogs, and many others.)
- Step 2 – Present context on the copy you’re writing. For instance, in case you are writing a paid advert put up, you’ll must share what your product is, an outline of your product and tone of writing you’d prefer it to make use of.
- Step 3 – The AI generator will provide you with a number of variations of what you’ve described. Sift via all the outcomes and search for what sounds greatest.
- Step 4 – Edit and refine what was generated to kick off and even full your writing undertaking.
Like a majority of AI instruments, the outcomes I get from Copy.ai have been hit and miss. With some outcomes giving me the artistic gas I would like to finish a undertaking, it’s essential to recollect to make use of a discerning eye and deal with instruments like this as a useful resource and never a substitute for the writing course of.
Take a look at this weblog to learn to generate AI copy that sounds such as you.
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