“Worry of lacking out drove a number of the preliminary NFT investments we noticed final 12 months,” says Brian Fanzo, who’s internet hosting Ragan and PR Day by day’s Social Media Convention at Disney World this Sept. 21-23
“That spending has pulled again in mild of every part from the struggle in Ukraine to threats of recession,” he says. “However a time like this additionally lets creators and model entrepreneurs double down on what’s working.”
For instance, Fanzo attended a convention final week that included particular entry for NFT holders.
“It was a giant success and reveals you can flip FOMO on its head,” says the founding father of iSocialFanz. “So as a substitute of launching a marketing campaign since you don’t need to get left behind, do one thing straightforward like an occasion NFT that offers attendees entry to a singular expertise at an occasion you’re already planning.”
Name it a “swag and swagger” play if you would like, however the backside line is that it really works and doesn’t value a lot.
Right here’s extra Web3 recommendation and perception from Fanzo, together with a tease of his “Future-Prepared Mindset” keynote slated for the primary day of the convention (register right here):
