By Brenna Lofquist, Senior Advertising and marketing Marketing consultant / Consumer Companies Operations at Heinz Advertising and marketing
This weeks App of the Week could be very new to the market, meet Inflection.io!
Inflection.io is dropped at us by former Bizible and Marketo executives Dave Rigotti, Aaron Chicken, and Vic Davis.
Their focus is B2B advertising automation for product-led corporations.
The concept got here from interviews throughout the advertising neighborhood the place the widespread theme was, the advertising constitution is increasing.
Of their product unveiling demo, Dave discusses how each new period had a essential piece of software program that helped unlock it’s true potential.
Marketo for the Content material Period, Outreach.io for the Outbound/ABM Period, and now Inflection.io for the Product-Led Period.
Inflection is a full answer for B2B product-led corporations together with:
- E mail advertising
- PQL alerts
- E mail editor
- Automated workflows
- CRM lead administration
- and extra!
The platform has a contemporary appear and feel that’s consumer pleasant and even makes use of phrases everybody will perceive! No extra firm particular jargon to additional complicate issues.
One factor that makes Inflection completely different is that it’s the one B2B advertising automation answer constructed with product exercise knowledge and CRM knowledge, in a single view to create a single view of the client.
They will usher in all your knowledge tables inside an hour of setup.
One other differentiator is that Inflection is the one B2B advertising automation answer constructed to scale, you gained’t be restricted by it’s options and performance!
Additionally, they’ve a usage-based pricing mannequin so that you gained’t should delete contacts to remain beneath a sure restrict.
There’s a lot extra to this platform and we’ve solely scratched the floor right here.
You may take a look at their product unveiling webinar for extra info right here.
Should you’re in a PLG function or within the matter, take into account becoming a member of their neighborhood productled.advertising.
Right here you’ll discover the best minds in PLG and the place Dave discovered the inspiration for Inflection.io.
Have you ever heard of Inflection.io? If that’s the case, what do you assume? Tell us within the feedback.
