7 is a fortunate quantity.
There’s 7 colours within the rainbow. 7 wonders of the traditional world. 7 notes in a musical scale. 7 seas, 7 continents, and seven days in per week. Even the periodic desk of components is organized into 7 rows.
That’s why we’re celebrating one among Twilio SendGrid’s biggest electronic mail milestones but: 7 trillion processed emails. What’s loopy to consider is that we processed 5 trillion emails simply final yr and 3 trillion in 2020. Meaning we’re processing extra emails every year and we solely anticipate these numbers to develop with time.
Processing 7 trillion emails isn’t any straightforward feat. It takes a workforce of better than 7 to hit document processing instances for the likes of Shopify and Glassdoor. In honor of hitting fortunate quantity 7, listed here are 7 methods our prospects iterated and maximized their electronic mail output, thus pushing SendGrid to 7 trillion processed emails.
High 7 electronic mail priorities for peak efficiency
Let’s check out the highest priorities for electronic mail program efficiency.
1. Deliverability is every little thing
This milestone wouldn’t have been potential with out the shoppers who constructed their electronic mail packages with us. Utilizing SendGrid’s deliverability-first infrastructure, Klaviyo sends 10 billion emails monthly on behalf of its prospects. SendGrid can deal with 15,000 electronic mail transactions per second, with a median electronic mail supply pace of 1.9 seconds. Klaviyo can have peace of thoughts understanding they will reliably help their prospects’ electronic mail wants with SendGrid.
Shopify receives mixture occasion information from SendGrid due to key options like ISP monitoring, occasion webhooks, and knowledgeable providers. Shopify receives mixture occasion information from SendGrid webhooks and the Courier platform, their inner mail service, then customizes a key electronic mail statistics listing for service provider dashboards, permitting them to remain on high of their deliverability charges and resolve points as they come up. Shopify companions with SendGrid’s Knowledgeable Providers workforce to sharpen its electronic mail deliverability technique. Their in-house workforce of electronic mail specialists leverages this partnership with inner instruments to seamlessly onboard retailers and provide deliverability experience.
2. Scaling up and up
Progress is unattainable with out scalability. SendGrid’s highly effective infrastructure processes 134 billion emails monthly on common. Companies belief SendGrid to supply an infrastructure that may evolve with their enterprise wants. SendGrid offers quite a lot of functions that seamlessly combine, thus saving time and strategically planning forward for top quantity electronic mail sending because the enterprise scales. We’re trusted by lead senders like Uber, Airbnb, and Spotify to suit scalability and reliability wants.
3. Electronic mail safety is model safety
Clients can maintain a peace of thoughts with a trusted companion. Twilio SendGrid solves tough electronic mail authentication, information safety, and mail supply issues, so you may deal with nice content material with out worrying about privateness and safety points. With our partnership with DMARC, BIMI (Vailmail), skilled providers, and electronic mail certifications and insurance policies, prospects can simply shield their model status and enhance deliverability within the course of.
4. Adapt like a professional
As buyer bases develop, so does electronic mail quantity. Over the previous eight years, Glassdoor’s electronic mail program has grown tremendously due to market modifications and shifting enterprise priorities. Within the earlier three years alone, Glassdoor’s electronic mail quantity tripled (angel quantity 3 is related to progress in any case…) because the worldwide chief of job and firm insights delivered extremely personalised electronic mail suggestions, like job alerts and interview suggestions, to recipients’ inboxes.
We are able to’t direct the wind, however we will alter the sails, which is strictly what Glassdoor did with updates to safe onboarding and sender status scores. Superior algorithms and methods are repeatedly evaluating sender efficiency primarily based on how recipients work together along with your electronic mail and mailbox supplier suggestions. Understanding and implementing suggestions is essential to adapting your electronic mail program to fulfill ever altering electronic mail requirements.
“Deliverability is extra of an artwork than a science—the panorama is continually altering,” defined Nonso Maduka, Director of Product Administration at Glassdoor. “We’re much more assured understanding we’ve got somebody in our nook at the forefront of what’s occurring within the deliverability area. SendGrid is an extension of our workforce—their deliverability perception lets us deal with delivering nice content material and expertise to our customers. ” Thanks, Nonso!
5. We’re nothing if not dependable
Our prospects select us as a result of we’re dependable.
SendGrid processed over 50 billion emails all through the week of November 21 to November 28 for Black Friday and Cyber Monday in 2022. SendGrid’s sending quantity grew 30% and 26% YoY respectively for the most well liked annual retail holidays. Furthermore, we processed 4.2 million emails per minute throughout peak hours—the time when our prospects wanted us to attach them to their prospects essentially the most.
6. Flex with our electronic mail integrations
SendGrid offers a number of API integrations that enable prospects to be versatile with how they create their electronic mail packages and integrations.
As a number one commerce platform, Shopify simplified the service provider’s electronic mail expertise from starting to finish with our API integrations. A protracted requested characteristic from retailers, SendGrid’s DomainKeys Recognized Mail (DKIM) signing will get store house owners up and working sooner after they buy domains by Shopify. Moreover, on the scale and frequency Shopify provides IPs, SendGrid’s IP pool administration has streamlined the IP warmup course of, defending retailers’ sending reputations for his or her most vital emails.
With the deal with hyper personalization and help, SendGrid permits prospects to customise our RESTful APIs for intuitive formatting with validation upfront, and easy SMTP relay to create your particular person electronic mail integration and standardized electronic mail sending.
7. Electronic mail advertising and marketing is resilient
Regardless of tough financial situations and an never-ending chain of main world occasions, SendGrid skilled excessive resilience from its prospects. We noticed distinctive progress in emails despatched in comparison with 2021, with a rise in electronic mail quantity anyplace from 10% to 22% YoY for a lot of purchasers.
We noticed a peak of roughly 620,000 emails despatched per minute from one buyer, and lots of others with 2 second end-to-end instances and 99% deliverability charges. In reality, our largest electronic mail buyer despatched 2.8 billion emails on Black Friday and a couple of.4 billion emails on Cyber Monday final yr. That’s a 62% improve in emails delivered in 2022.
Within the face of uncertainty, one factor nonetheless rings true: electronic mail will not be going anyplace.
Fortunate quantity 7
You understand how slot machines have 777 to represent hitting the jackpot? Effectively, we positively hit the jackpot with our great purchasers. You’re those delivering the vital messages, we’re simply right here to assist facilitate the journey.
Whether or not you’re a present buyer or newly searching for methods to scale your electronic mail program, Twilio SendGrid is right here to assist. With knowledgeable workforce of electronic mail consultants, a mess of electronic mail API integrations, and world-class infrastructure, we can assist you attain your prospects successfully. Attain out to our Knowledgeable Providers workforce in the present day or take a look at our 2023 Electronic mail Deliverability Information for extra suggestions, information, and traits.
