Thursday, September 14, 2023
HomeMarket ResearchBreaking Floor: Utilizing Insights to Uphold Model Values with REI’s Jennifer Lu

Breaking Floor: Utilizing Insights to Uphold Model Values with REI’s Jennifer Lu


What does it imply for manufacturers to uphold their values?

On this week’s episode, Jennifer Lu, Buyer Analysis Lead at REI, delves into the essential intersections of inclusivity and local weather motion inside the out of doors business. She shines a highlight on REI’s groundbreaking initiatives just like the Re/Provide program, underlining the need for manufacturers to display concrete methods people can contribute to those overarching commitments. Jennifer’s imaginative and prescient for the way forward for out of doors exploration and inclusivity emerges as a robust narrative, advocating for people to authentically embrace their out of doors experiences whereas feeling protected and safe. She passionately emphasizes that firms should transfer past mere lip service to inclusion and variety, and as an alternative showcase tangible avenues for lively participation in these very important causes.

You possibly can attain out to Jennifer on LinkedIn.

Many due to Jennifer for being our visitor. Thanks additionally to our producer, Natalie Pusch; our editor, James Carlisle; and this episode’s sponsor, SurveyMonkey.



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