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Bounce Price is being changed in Google Analytics 4 (GA4)


Tony Villanova March 29, 2021

The long-time metric of Bounce Price in Common Analytics won’t be carried over to Google Analytics 4 (GA4). Bounce Price is outlined as the share of single-page periods by which there was no interplay with the web page. A bounced session has a session period of 0 seconds.

In GA4 Bounce Price is not any extra! The metric that will probably be used as a substitute is “Engaged Classes”. Engaged Classes are the variety of periods that lasted longer than 10 seconds, or had a Conversion Occasion, or had 2 or extra web page views. Any a kind of interactions / occasions will can help you perceive what number of customers are interacting along with your content material in your web site.

Though the brand new metric could have further parameters, it is vitally much like Bounce Price. We all know {that a} session that lasted 0 seconds or that solely had 1 pageview (Bounce Price parameters) won’t be counted as an Engaged Session. You do should be conscious with the way you mark your Conversion Occasions. For Instance, if you happen to mark a non-specific pageview as a Conversion Occasion in GA4 this might artificially improve the variety of Engaged Classes which in-turn would additionally improve your Engaged Classes per Person.

If in case you have any questions on GA4 or are considering how MoreVisibility can assist your staff with Google Analytics give us a name right now at 800-787-0497 or fill out our contact kind right here.



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