Boots is reunited with ITV2’s Love Island for the first-ever All Stars collection because the present’s official magnificence associate. Boots will solely fill the villa with over 2,000 magnificence merchandise spanning 15 classes, from fragrances to cosmetics, skincare and grooming, suncare to haircare. This collaboration might improve the general magnificence and grooming experiences of the Love Island contestants, including an additional factor to the present’s glam and life-style facets.
Whereas on this system, fortunate islanders may have entry to over 90 of the trendiest magnificence merchandise, together with current additions to the Boots magnificence lineup, akin to viral hit Bubble skincare, new premium {and professional} haircare manufacturers akin to Ouai, Wella Skilled, Redken, and Drybar.
Within the upcoming collection, Love Island on ITV2 is bringing again beloved manufacturers from earlier seasons. Favourites like No7, Sol de Janeiro, Cleaning soap & Glory, Gillette, Philips, Liz Earle, Dyson, and Rimmel are set to make a glamorous return to the villa. It’s a reunion of fan-favourite manufacturers, including a contact of familiarity and luxurious to the Love Island expertise.
Other than that, Boots will proceed to assist the unique magnificence collaboration with the continuation of its profitable advertising and marketing marketing campaign “Discover the Ones”. The marketing campaign helps prospects uncover the merchandise they are going to be seeing on the present for themselves with straightforward methods to buy. It additionally encompasses a devoted Love Island hub on boots.com. and unique content material throughout promoting and social media channels.
Peter Markey, Boots Chief Advertising Officer shared: “We’re so happy that we’re in a position to assist Islanders with all of their magnificence wants for one more Love Island collection and we sit up for seeing how they use the manufacturers on provide to create their iconic appears all through the present”.
Other than that, “Boots continues so as to add new and on-trend manufacturers to its magnificence line up and we’re delighted that we’ve been in a position to fill the villa with a few of these newest launches, together with customer-favourite manufacturers akin to Sol de Janiero, No7 and Dyson”, he added.
Bhavit Chandrani, ITV Director of Inventive & Digital Partnerships mentioned: “We’re so excited to be persevering with our long-running Love Island partnership with Boots for the very first All Stars collection. Boots deliver the very best in magnificence to the villa each time and the present offers the proper product showcase with the whole lot the Islanders want.”
The primary episode of ITV2 Love Island All Stars is because of air on Monday fifteenth January 2024.
