Jisoo from BLACKPINK is increasing her presence within the style trade by changing into the face of Alo Yoga’s upcoming spring 2024 assortment, marking a brand new position for the singer and actor within the athleisure world.
Since launching its first worldwide retailer in December 2021, Alo Yoga has steadily expanded its world attain, establishing 81 sanctuaries (shops) worldwide. The model can be accessible on-line, making it straightforward for yogis to buy their favorite yoga attire anyplace and anytime.
Jisoo stars in Alo Yoga’s newest marketing campaign, selling the model’s assortment for the upcoming spring season, which presents quite a lot of objects within the model’s new spring hues for 2024. The “Flower” singer seems within the new marketing campaign sporting a few of Alo Yoga’s hallmark objects, together with the Airlift Vitality Shorts, Aspire Tank, Accolade Sweatpants and Accolade Crew Neck Pullover.
“This partnership with Alo felt like the right match as a result of my well being and wellness has all the time been a precedence for me. I like to maneuver each time I’ve the time, particularly with Yoga [and] Pilates,” Jisoo stated.
The partnership between Jisoo and Alo may not be a major shock to BLACKPINK followers, generally known as BLINKs. It is because Jisoo has been frequently seen donning attire from the Los Angeles-based athletic model, famend for its deal with clothes and life-style merchandise. In October final yr, she was captured sporting objects from Alo Yoga’s clothes line, fuelling fan expectations for collaborating with the model.
By having Alo Yoga beneath her belt, Jisoo has change into the outstanding figurehead for a number of firms. Most notably, she holds the celebrated place of a world model ambassador for Dior. All through the years, she has graced quite a few exhibits of the French luxurious model, usually making the trek from Seoul to Paris.
To mark her birthday final yr, she launched an unique celebratory lipstick shade in collaboration with Dior Magnificence. In a newer growth, Jisoo has been appointed as an envoy for Dyson, and she or he even took heart stage in a marketing campaign that includes a particular version Dyson Airwrap.
Since its institution in 2007, Alo Yoga has change into a worldwide pioneer in activewear design and eco-friendly cloth franchises. From its inception, Alo has maintained a dedication to environmental consciousness and holds W.R.A.P. certification, making certain a humane and sweat-shop-free surroundings.
