Black Friday is when the vacation madness actually begins. However with that procuring frenzy comes an unbelievable alternative to your small enterprise to drum up quite a lot of vacation gross sales. In truth, in 2021, folks spent a file $886.7 billion on Black Friday, up over 14 % in comparison with 2020!
To reap the benefits of one of many greatest procuring holidays of the yr, you wish to plan your Black Friday e mail marketing campaign forward of time, and reasonably than anticipate the day to reach, you must begin sending emails early.
As soon as your clients know to anticipate your e mail on Black Friday, you need to use your subsequent e mail to current a novel provide, after which be sure that the most effective offers go to your finest clients. We’ll present you the way.
Learn on for our tricks to make this your most profitable Black Friday e mail marketing campaign but, together with templates and real-life examples that may encourage you to promote extra this vacation season.
When to begin your Black Friday e mail advertising and marketing
As customers descend on shops (on-line and in-person) across the nation on the daybreak on November twenty fifth, you don’t wish to be up on the identical time creating emails. As a substitute, schedule your Black Friday marketing campaign to begin no less than per week early.
Your e mail sequence ought to have three emails:
- One which teases your offers
- One other that presents the provide
- A 3rd that closes with a last-chance reminder.
An e mail sequence like that is simpler than a single message and can aid you keep prime of thoughts together with your clients, at the same time as they obtain a slew of different Black Friday emails.
When is Black Friday 2022?
Black Friday falls on the primary Friday after Thanksgiving. This yr, it’s on November 25, 2022.
The perfect day to ship a Black Friday e mail marketing campaign
You need to begin your Black Friday e mail marketing campaign on Friday, November 18th, one week earlier than Black Friday, with a teaser e mail.
The teaser e mail that holds again the complete shock offers clients a style of what to anticipate whereas constructing pleasure. It additionally helps your second e mail stand out in a crowded inbox as a result of clients predict an e mail from your corporation.
The perfect time to ship a Black Friday e mail provide
The perfect time to ship your Black Friday provide is early on the morning of Black Friday (Nov. twenty fifth). This second e mail of your Black Friday marketing campaign presents the precise provide and offers a timeline for the way lengthy the provide is legitimate.
Then, ship out a last-chance reminder together with your Black Friday provide within the afternoon, when procuring begins to decelerate, to offer a mild reminder, create some FOMO (concern of lacking out), and provides your clients a couple of hours to take benefit earlier than the provide ends.
3 ideas for a profitable Black Friday e mail marketing campaign
Now that you realize why and when to ship out a Black Friday provide to your e mail checklist, let’s have a look at ideas to ensure your e mail campaigns are profitable and truly drive gross sales for your corporation.
1. Be sure that to ship pre Black Friday emails
I do know it could be tempting to forgo the pre Black Friday e mail and the follow-up provide on the afternoon of the vacation, but it surely’s actually value it to ship an e mail sequence as an alternative of only a single e mail.
By sending a pre Black Friday e mail with a teaser of your provide, you’re constructing pleasure together with your e mail subscribers. You’re additionally setting them as much as anticipate your e mail, which is essential as a result of in any other case you may simply get misplaced within the inbox when each firm sends their Black Friday e mail on the morning of November twenty fifth. Giving your clients a heads-up about your provide will allow them to know to search for your e mail on the vacation, in order that they don’t miss out in your particular provide.
2. Supply your clients one thing sudden
The usual low cost provide will be efficient, however when each different firm is utilizing the identical tactic, it may be exhausting to face out. As a substitute of discounting your merchandise, take into account providing a distinct form of worth they don’t anticipate, like exclusivity. Everybody likes to really feel like a VIP, so create a particular assortment of merchandise reserved for the purchasers that repeatedly assist your corporation.
If you happen to run a model constructed on a subscription mannequin, the VIP assortment could possibly be reserved for subscribers. Together with a teaser concerning the VIP product line within the first e mail of the sequence might present a lift in subscriptions earlier than Black Friday even arrives. If your corporation makes use of a distinct mannequin, you may maintain the merchandise and gives a secret, however let clients refer a buddy to increase your viewers on the identical time.
3. Get the correct offers to the correct folks
If you happen to do provide a reduction to clients, be sure that they obtain it. Section your e mail checklist into completely different teams of consumers. Then you possibly can ship every phase a distinct vacation provide, such because the VIP product assortment to your most useful clients, and a easy 10% low cost to newer clients.
Segmentation additionally retains you from sending too many emails, or the improper one. If the e-mail despatched on the morning of Black Friday convinces a buyer to purchase a product, you don’t wish to ship them one other gross sales reminder e mail on the finish of the day. As a substitute, ship a thanks e mail, an incentive to refer a buddy, or a particular piece of vacation content material.
Black Friday e mail templates
The best approach to make your Black Friday e mail look skilled and interesting is to begin with one in all our Black Friday e mail templates! Try just some of them under, accessible to make use of in Fixed Contact.
Black Friday tag sale template
Animated Black Friday template
Offers template
Restricted-time ecommerce template
Black Friday e mail advertising and marketing examples
Now let’s check out a few of our favourite real-world examples of Black Friday emails!
Plaid Friday
This e mail from La Provence highlighted an area various to Black Friday known as “Plaid Friday”, encouraging folks to buy at their retailer or at different small companies within the city of Rockport. We love the shoutout to small companies and that they included a point out of Small Enterprise Saturday as properly!
Scratch-off
We love this interactive e mail from BOSE, which inspires readers to “scratch off” to unveil a novel financial savings code. When customers click on the scratch-off picture, they’re taken to a touchdown web page that particulars the financial savings accessible to them. This can be a nice approach to flip Black Friday right into a recreation and encourage readers to click on by way of to your web site.
Animated product characteristic
Isn’t this e mail from Article putting? We love this use of an embedded e mail GIF to showcase their product, with overlaid textual content highlighting their provide.
There’s nonetheless time to make an impression
Fortunately, you don’t must reinvent the wheel to get your vacation advertising and marketing off the bottom, even should you haven’t deliberate a factor simply but. Look again at your e mail advertising and marketing metrics. Main developments, just like the time of day with probably the most opens, or the most well-liked topic strains, can assist you form future campaigns. Consider how you may enhance in your previous success, and keep away from the ways that didn’t work.
After you have a recreation plan, write a topic line that will get clients to open your e mail, embrace an attention grabbing headline, add the correct photograph, and current a transparent name to motion. Double-check that the decision to motion button on the backside of the e-mail correctly hyperlinks to the correct web page of your web site. After studying your e mail, clients ought to know precisely what to do subsequent.
Use Black Friday to energy your vacation advertising and marketing
I haven’t began my vacation procuring, and I nonetheless don’t know easy methods to wrap a gift with solely three items of tape (Lies!), however I’m scheduling my Black Friday e mail sequence per week early.
Begin this yr’s advertising and marketing off proper by making a listing of vacation marketing campaign concepts to your viewers, test it twice, after which begin scheduling. Higher but, implement e mail automation, and when the tryptophan begins to lull you to sleep on Thanksgiving day, you’ll have the ability to relaxation simple, understanding your vacation advertising and marketing has already began.
