By Sean Tinney January 3, 2023
Not sending birthday emails to your subscribers? You would be lacking out on a possibility for higher subscriber loyalty, extra engagement, and extra gross sales.
Think about it’s your birthday…
You roll over in mattress and seize your cellphone, sifting by means of texts and emails wishing you properly in your big day. In your inbox, there’s a message ready for you with a free provide, only for you, that will help you rejoice.
Now, how do you’re feeling? Appreciated? Particular? Nicely, that’s the purpose of a birthday electronic mail: to make your subscribers really feel particular.
Birthday emails are an excellent expertise in your subscribers, however as a marketer, you’ll get loads of advantages from them as properly. In line with Experian, birthday electronic mail campaigns have a:
- 342% greater income per message
- 481% greater conversion charges
- 179% distinctive click on charges
So if you happen to’re questioning if try to be sending a birthday electronic mail, our suggestion is sure.
However earlier than you begin sending these particular emails… you’re going to wish to know your subscribers’ birthdays.
Learn how to get your subscribers’ birthdays
In your sign-up kind
Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that data.
So when organising your sign-up kind, add a customized area to gather your subscribers’ birthdays. Simply don’t make this a required area, as your subscribers’ electronic mail addresses are an important ingredient. If you may get just one piece of data, get that. Asking for an excessive amount of data could make folks not wish to join.
But when asking for folks’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an non-compulsory customized area for birthdays. And once you ask for somebody’s birthday data, simply ask for the day and month of their birthday. Persons are normally keen to share the month and day they have been born, however could also be hesitant to inform you which 12 months.
Professional tip: Take into account including textual content under the birthday area that tells the client why you’re asking for his or her birthday. For instance, “Enter your birthday so we will ship you a present.” Persons are extra keen to offer data in the event that they know why you want it and the way you’ll use it.
Right here’s how retailer DSW has arrange their sign-up kind. This is a little more data than most sign-up varieties ask for, however you get the thought. Additionally be aware how they’ve made the birthday data non-compulsory. That’s sensible.
In an electronic mail marketing campaign
It’s not too late to gather birthday data if you happen to didn’t get it by means of a sign-up kind. Merely arrange an electronic mail marketing campaign to gather your subscribers’ birthday data.
Use a topic line like:
“We wish to ship you a birthday reward!”
or
“We now have a birthday reward for you, however we don’t have your birthday.”
Allow them to know why you wish to know their birthday, so that they’re extra more likely to reply.
Additionally preserve this electronic mail easy. Don’t mix requests for his or her birthday with a special electronic mail request, like asking for his or her zip code on the similar time.
This electronic mail from Ann Taylor is a wonderful instance of gather subscribers’ birthday data.
Arrange tags
When organising the customized fields, additionally apply a birthday tag for every month so you may simply create a birthday phase that triggers an automatic birthday electronic mail marketing campaign (extra on that in a second).
Make your reward one thing they can’t ignore
Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t normally provide. Usually, birthday emails have a coupon code that may be a particular deal, or a free provide redeemable on-line or in-store.
Everybody loves a birthday electronic mail with an irresistible coupon. Listed below are just a few of our favourite birthday electronic mail examples.
Hulu sends their viewers a free month.
Crimson Robin celebrates a birthday with a free burger, no situations connected.
And for dessert, Nothing Bundt Desserts give subscribers an precise mini birthday cake.
Stand out from different birthday emails
You’re most likely not the one one wishing your subscribers a contented birthday. So observe these greatest practices to verify your birthday emails stand out from the gang.
Birthday emails topic traces ought to be easy and direct
A easy strategy is normally greatest relating to the topic line. Comply with the topic line construction under.
Maintain the e-mail message brief and attention-grabbing
Don’t make your subscribers learn numerous textual content. All they need is to get their reward.
1. Maintain it brief, candy, and about your subscriber
This electronic mail just isn’t about you, it’s about celebrating this big day in your subscribers. Now just isn’t the time to inform your organization story.
The message ought to want your subscriber a contented birthday, clarify the reward, and inform them redeem it. The perfect birthday emails are brief and simple.
Think about using a coloured button with clear instructions. For instance, “Redeem your birthday reward” or “Declare your $10 coupon now”.
2. Don’t ship generic emails
Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t usually minimize it.
3. Use eye-catching pictures or GIFs
Frequent GIFs present in birthday emails embrace balloons, confetti, and truffles.
Forever21 makes use of a enjoyable cake reward to make their birthday electronic mail unforgettable.
Begin with a birthday electronic mail template
You don’t must be an expert designer to ship amazing-looking birthday emails. Begin with a pre-designed electronic mail template after which use a drag-and-drop builder to customise it.
Listed below are just a few birthday templates obtainable to all AWeber prospects. Simply choose one of many mobile-ready birthday electronic mail templates and customise it to suit your model.
Give subscribers a present that’s straightforward to redeem
Folks don’t wish to soar by means of hoops to redeem a present, particularly on their birthday. So be sure your reward is straightforward to redeem.
Right here’s an instance of a birthday electronic mail that will get this proper:
Automate your birthday electronic mail campaigns
Sending an electronic mail to rejoice every of your subscriber’s birthdays yearly seems like numerous work. Not if you happen to arrange a birthday electronic mail automation sequence.
With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is routinely despatched.
Try this video for a step-by-step information to organising your birthday electronic mail automation, from organising the shape to triggering the e-mail:
It’s straightforward to ship stunning birthday emails
It’s at all times nice to ship an electronic mail to your subscribers on their birthday, however there are not any hard-set guidelines. Greater than half of birthday emails are despatched on a particular birthday. However a brand new development is to ship an electronic mail in the beginning of the birthday month to permit them loads of time to redeem their reward.
For those who don’t redeem their reward, you may at all times ship them a reminder electronic mail on the finish of the month. Begin sending your birthday electronic mail campaigns in the present day with AWeber Free.
