There may be nothing like the sensation of getting your pitch accepted by the proper outlet.
Properly, perhaps besides the sensation of seeing the completed story air.
Or maybe seeing the success that follows.
They’re all fairly good emotions. We gained’t choose the easiest.
KCD PR, an company specializing within the fintech and high-tech industries, not too long ago rode this wave when their pitch for consumer IDIQ landed a massive hit on Fox Enterprise — which led to syndication, follow-up interviews and extra.
Kevin Dinino, CEO of KCD PR, not too long ago shared how they set the pitch up for fulfillment. Need to share your profitable pitch story? E mail AllisonC@Ragan.com.
Trendspotting
It’s no secret that AI is sizzling proper now. Generally it feels prefer it’s all anybody desires to speak about, together with the media.
IDIQ, which affords identification safety providers, already had information and reviews to assist illustrate the issue of AI voice scams, the place a clip of an individual’s voice can be utilized to clone an eerily correct reproduction of that particular person. Usually they name, seeming to be in misery, asking for fast money to assist with bail or a medical emergency.
What they lacked was a private contact. Till a pitch brainstorming assembly revealed {that a} KCD PR worker’s father had not too long ago fallen prey to this scary rip-off.
His story may turn into a cautionary story for others. And the company now had the complete bundle for his or her pitch: information, emotion and a hungry press.
“So in some ways, it was virtually form of the proper storm, if you’ll, of getting a uncommon, very related consumer, an excellent related information development,” Dinino stated.
Package deal the pitch
Certainly, packaging was a significant consideration in crafting the pitch. They wished to make it possible for the reporter had the whole lot they wanted to run with the story with minimal further work.
“It makes issues a lot simpler for media,” Dinino stated. “We’ve received to recollect right here, they’re strapped for time. They don’t have the sources to do many instances to exit and chase a number of sources.”
So the pitch, as you’ll see under, got here bundled with information and the promise of an skilled who may communicate to it. All of the legwork was carried out for the harried reporter.
Selecting your reporter
Selecting the reporter was essential, too. The workforce knew they wished a multimedia reporter at Fox Enterprise due to the huge potential for syndication throughout the Fox community of tv and radio stations. Add within the bonus of the net story and the community supplied the proper goal to unfold a large internet with their message.
They situated a reporter who had already coated AI and shortly had their hook set.
Consumer teaching
The interview options Scott Hermann, CEO of IDIQ. The PR workforce labored with him to teach him on speaking factors to maintain the messaging as clear and crisp as doable — in any case, the completed story is only one minute and 40 seconds lengthy. That’s not a lot time to get a degree throughout.
They suggested him on holding the story evergreen and avoiding particular time references, so it may reside on for so long as doable. Ditto for avoiding places to maintain the story related for the entire nation. And naturally, they labored on the time-honored custom of soundbites.
“The primary soundbite he says within the TV interview is, ‘this is among the scariest issues I’ve ever seen in my profession.’ We actually lead with the lead,” Dinino stated.
Hold the momentum
Lastly, KCD PR was decided this story wouldn’t be a one-off. “We’ve been ready now to parlay their experience within the house into different mediums, whether or not it’s podcast alternatives (or) talking alternatives at conferences,” Dinino stated. Having the credibility of the Fox Enterprise hit allowed them to proceed to push the message ahead and preserve their consumer within the limelight.
Learn on to see their full pitch, together with follow-up.
Re: NEW REPORT: 61% of scams had been from Google Voice Scams
Whats up Austin,
I simply wished to circle again to see if there may be any curiosity. With AI-generated voice scams everywhere in the information, this report has some attention-grabbing insights, and Scott Hermann, an skilled within the trade of identification theft, can provide recommendation on tips on how to keep away from these troubling scams. I hope to listen to from you.
Finest,
Chris
———- Earlier e-mail ———-
Date: 2023-05-17 15:07:15
Topic: NEW REPORT: 61% of scams had been from Google Voice Scams
Whats up Austin,
IDIQ®, a pacesetter in identification theft safety and credit score monitoring, launched the 2022 Tendencies in Id Report right this moment. This report explores key findings primarily based on contacts from practically 15,000 reviews to the Id Theft Useful resource Middle® (ITRC) of identification compromises, misuse, and abuse from people throughout the nation. The 2022 Tendencies in Id Report signifies identification thieves are getting higher at utilizing social engineering strategies to persuade individuals to share private, monetary, and vital enterprise info.
The report discovered 80% of identification compromises had been as a consequence of a rip-off. Of these scams, an amazing majority of people that contacted the ITRC – 61% – reported being the victims of a Google Voice rip-off.
Different Key Findings:
- Of whole crimes reported to the ITRC, 55% had been as a consequence of compromised credentials, 40% had been as a consequence of misused credentials, 3% requested prevention and 1% reported tried misuse of credentials.
- Of the 7% of federal accounts that had been misused – 78% had been as a consequence of IRS accounts.
- Misused social media accounts made up 72% of non-government and non-financial account abuse.
- For the misuse of stolen info, a majority reported account takeover (61%) versus new account creation (32%).
- A rise in reviews of Social Safety numbers being misused to realize employment and utilized by people committing crimes.
- A rise in identification thieves utilizing driver’s license info to get fraudulent auto loans, open new financial institution accounts and cellphone accounts.
- A surge within the variety of individuals requesting info on tips on how to assist forestall identification theft.
The report additionally lists the highest 5 states for identification scams. They embrace:
- California
- Texas
- New York
- Florida
- Pennsylvania
View the complete 2022 Tendencies in Id Report right here.
I wish to flag somebody who could be a wonderful supply. Scott Hermann, CEO of IDIQ. He can communicate to insights within the report, their workforce’s efforts to fight scams and what they’re doing to make their clients safer.
Allison Carter is govt editor of PR Every day. Observe her on Twitter or LinkedIn.
