Burger King’s current marketing campaign is yet one more wonderful instance of a model utilizing an emblem — that has turn into synonymous with the corporate — to strengthen the bond with its viewers. One other firm that’s proudly carrying an immediately recognizable image is Jeep which, in partnership with Publicis Center East, has used its well-known grille (a model mark that can’t be mistaken for others within the automotive trade) to generate a brand new type of communication and name its neighborhood to an journey like no different.
Credit:
Consumer: Burger King
Katie Evans: Chief Advertising Officer
Soco Nunez de Cela: Model and Comms Director
Suzi Hoy: Senior Model Supervisor
Katie Grinstead: Head Of Buyer Expertise
Company: BBH
CCO: Alex Grieve
Government Artistic Director: Helen Rhodes
Deputy Government Artistic Director: Felipe Serradourada Guimaraes
Copywriter: Marc Rayson
Artwork Director: Callum Prior
Designer: Christian Kolodziejski
Planner: Saskia Jones
Planner: Laura Casado Cisa
Enterprise Lead: James Rice
Account Director: Laura Huber
Account Supervisor: Zimini Fongho
Company Producer: Lauren Daniels
Media Planner: iProspect
