First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search outcomes.
Why we care. All the main search engines like google are seemingly in an arms race so as to add AI chat to go looking. As soon as search engines like google ultimately add the chat options to go looking, it might have main implications for publishers (web sites might see their visitors and visibility impacted, relying on how the AI chat is deployed inside the search outcomes) and searchers (will the knowledge be correct and dependable?). There are a number of unknown unknowns right here, which suggests search entrepreneurs ought to be watching all these developments.
A standalone app first, then search. Baidu is anticipated to launch its AI chatbot first as a standalone app (just like ChatGPT). It could then be steadily merged into Baidu search by March, in accordance with experiences.
Baidu is reportedly utilizing its deep studying mannequin known as ERNIE (which Baidu described as “a “pre-training language mannequin with 260 billion parameters”) because the chatbot’s basis and “coaching it on each Chinese language- and English-language sources inside and outdoors China’s firewall,” in accordance with the Wall Avenue Journal. Baidu additionally will restrict the outputs of its chatbot to adjust to China’s censorship guidelines.
Dig deeper. There’s extra protection of the information on Techmeme.
New on Search Engine Land
Concerning the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
