Sellers embracing a digital-first and video-first strategy to buyer engagement see important positive aspects in 2020; New video-for-sales coaching instruments assist each enterprise ramp up their gross sales groups to embrace video in new methods in 2021
KITCHENER,Ontario – December 16, 2020 – As business-to-business (B2B) sellers adapt to a digital-first actuality, many have discovered new methods to not solely keep their efficiency however to radically enhance their gross sales effectiveness and effectivity. New information from Vidyard, the video platform for companies, means that in response to the shift to digital promoting, the usage of video for gross sales–each stay video conferencing and customized video messaging–has grown exponentially in 2020, and so too has its impression on gross sales efficiency.
Latest analysis from Demand Metric reveals a 93% year-over-year enhance within the variety of companies utilizing video for gross sales prospecting and buyer engagement. Of these utilizing video, 94% report that it performs as effectively, if not higher, than different outreach kinds. In the meantime, gross sales groups at #paid, Dynamic Sign, Recent Relevance, Modus, Woodway UK, and others have reported a staggering 200%+ enhance of their response charges and/or shut charges since embracing a video-first strategy to gross sales. Whether or not or not it’s utilizing a customized ‘unboxing video’ to obviously present The Physique Store how Woodway UK’s packaging resolution is superior or hitting the slopes when prospecting into Vail to create a right away connection–sellers throughout each market are discovering new methods to faucet into the facility of video to have interaction, educate, and earn belief in a digital gross sales world.
“Utilizing customized movies and customized display recordings has actually reworked the way in which we promote,” stated Thomas Buchanan, Enterprise Account Government at Modus. “By creating and sharing customized movies at every stage of the shopping for course of, each stakeholder will get to see me, know me, and study from me–whether or not or not I get the prospect to fulfill them on a stay name. Since including video into my gross sales strategy, I’ve seen an enormous raise in buyer engagement, shorter deal cycles, and a 4x enhance in my shut charges. It’s all about getting artistic and fascinated about how consumers need to have interaction on this new world, not the way you need to promote.”
Free Video-for-Gross sales Coaching Instruments Assist Sellers Embrace Video in 2021
Whereas the usage of video will not be fully new for a lot of gross sales groups, only a few have realized learn how to unlock its actual potential to have interaction distant prospects. However as gross sales groups head into 2021, the significance of embracing video as a brand new approach to promote can’t be understated. In Forrester Analysis’s Predictions 2021: B2B Gross sales report, authors Principal Analyst Mary Shea, Ph.D., Vice President and Principal Analyst Laura Ramos, and Principal Analyst Jay McBain state that B2B sellers will develop into specialists at creating and interesting with video in 2021.
“Historically restricted to electronic mail, telephone calls, and screen-sharing interactions, sellers will search for extra dynamic methods to seize consumers’ consideration [in 2021],” stated the Forrester report. “Practice your sellers to be memorable on synchronous video and to create efficient asynchronous movies, and ensure they’ve entry to a user-generated video creation device.”
To assist gross sales groups undertake video as a part of their digital-first promoting strategy, Vidyard is now providing a complimentary suite of video-for-sales coaching instruments to assist sellers discover ways to be nice on digital camera, learn how to prospect with customized movies, and learn how to use personalized movies to shut extra enterprise. Obtainable now, new sources embrace:
Free Video Promoting Grasp Class: Study Methods to Use Video for Gross sales
Vidyard’s new Video Promoting Grasp Class is a free digital gross sales coaching program designed to assist sellers enhance their promoting abilities and develop video fundamentals that may assist them evolve their gross sales technique in 2021. In simply 20 minutes, gross sales reps can study the basics of learn how to incorporate video into their gross sales course of to raised have interaction, educate, and earn belief with distant consumers. Every lesson contains further sources to assist gross sales reps on their video promoting journey. On this three-part, self-paced video sequence, gross sales reps will study:
- Lesson 1: Why video is so impactful in fashionable digital-first promoting
- Lesson 2: The place to make use of video in your gross sales cycle and what varieties of movies to make use of
- Lesson 3: Methods to create impactful customized movies confirmed to transform
Free Video-for-Distant-Gross sales Coaching and SKO Package for Gross sales Groups
Vidyard has additionally launched the Video-for-Distant-Gross sales Coaching and SKO Package, a complete useful resource package that any enterprise can use to assist prepare their gross sales reps on learn how to use video successfully at every stage of the shopping for course of. The package contains 4 studying modules in addition to advisable workouts to place these learnings into motion. Gross sales reps will find out about:
- Module 1: Methods to be wonderful on digital camera and remodel the way in which you promote with video
- Module 2: Mastering the artwork and science of prospecting with customized video
- Module 3: Utilizing video all through your gross sales course of to shut extra offers sooner
- Module 4: Methods to document, share, and observe customized movies with ease
The package additionally comprises sources and workouts that gross sales reps can begin utilizing at the moment to boost their video promoting abilities, together with gross sales scripts and templates, a useful script timer, inspiring gross sales video examples, and group workouts to strengthen concepts.
For extra examples of how actual sellers are utilizing video to reinvent their gross sales strategy in 2021 and past, take a look at the newly introduced winners of the 2020 Video in Enterprise Awards or the brand new Video Promoting Grasp Class.
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About Vidyard
Vidyard helps companies and professionals join with their audiences in a complete new means by way of participating, customized, and measurable video experiences. Via its international video internet hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to remodel their strategy to advertising, gross sales, and company communications. Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful means by way of its free and professional instruments. 1000’s of companies and tens of millions of individuals all over the world depend on Vidyard for his or her video wants. Join Vidyard without cost: /free-screen-record.
Media Contact:
Sandy Pell, Head of Company Communications, Vidyard
