Situation
Establishing scoring fashions to focus on the best-fit, highest precedence accounts is important for optimizing outbound prospecting efficiency. Many scoring fashions depend on CRM knowledge to seed and practice the mannequin to return an best buyer profile — however that knowledge is usually inaccurate or incomplete.
ZoomInfo’s Synthetic Intelligence Splendid Buyer Profiles (AI ICPs) analyze account profiles for offers gained and misplaced, buyer attributes, firmographics, applied sciences, and different related knowledge factors, to create ICPs. You may additional prioritize with purchaser intent and different actionable insights.
Triggers
- No ICP exists or it isn’t supported by knowledge
Actions
- Export listing of accounts that had been closed gained (good match) or closed misplaced (dangerous match)
- Import listing of accounts to generate an computerized ICP
- Use the ICP attributes found to determine different lookalike accounts
- Focus outbound prospecting on these accounts
“Focusing on the most effective match, highest precedence accounts is the secret for optimizing efficiency and producing best outcomes.”
Nina Wooten, Director of Demand Era at ZoomInfo
