Google penalizes JCPenney for hyperlink scheme
In 2011, JCPenney was caught participating in hyperlink schemes and, because of this, discovered itself on the receiving finish of a Google penalty.
The New York Occasions was apparently perplexed by how effectively jcpenney.com ranked in natural seek for virtually the whole lot the retailer bought. So that they requested somebody conversant in web optimization to look into it.
What they discovered: JCPenney’s web site had hundreds of weird hyperlinks pointing to it with very descriptive anchor textual content. The Occasions shared its findings with Google – and Google took guide motion. The JCPenney web site was nowhere to be discovered on Google for the queries that they had beforehand ranked primary for.
JCPenney mentioned they knew nothing concerning the hyperlinks – and subsequently fired their web optimization agency.
Learn all about it in New York Occasions Exposes JCPenney Hyperlink Scheme That Causes Plummeting Rankings in Google.
Additionally on this present day
New chart annotations make Google Adverts’ change historical past stories a lot simpler to navigate
2020: Annotations have been out there in campaign-level change stories within the Google Adverts UI.
Video: Ann Smarty on the historical past of visitor running a blog & the way forward for hyperlink constructing
2020: Good ran MyBlogGuest, which received hit laborious when Google cracked down on visitor running a blog.
For retail advertisers, Buying adverts proceed to overshadow textual content adverts
2019: Fourth-quarter stories from Marin and Merkle highlighted the significance of Buying adverts for retailers’ search promoting methods.
Analyst: 8 billion voice assistants by 2023
2019: Analyst agency Juniper Analysis predicted “almost 8 billion digital voice assistants to be in use by 2023.”
Google, Getty Pictures enter a multi-year international licensing partnership
2018: The deal successfully ended Getty’s European antitrust grievance towards Google.
Google Received’t Present web optimization Certifications To Site owners Or web optimization Firms
2016: Google mentioned internally if they need to add an web optimization certification program and determined not to take action.
AdWords Automated Bidding Will get An Overhaul: Welcome, Portfolio Bid Methods
2016: Terminology modifications got here with some new performance, together with the flexibility to set totally different CPA targets on the advert group stage inside the identical bid technique.
Google Cell Picture Search Provides Drop-Down & Different UI Adjustments
2016: Google added a drop-down menu on the picture search outcome web page for cell gadgets and tweaked some extra person interface options.
Streetmap Loses Anti-Aggressive Lawsuit In opposition to Google In UK
2016: Streetmap had sued on grounds that placing Google Maps on the prime of search outcomes was an “abuse of competitors.”
Search In Pics: Google Jedi Grasp, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott
2016: The most recent pictures displaying what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.
Google’s Search Influence Report Goes Dwell For Choose Few Site owners
2015: Google launched the alpha model of their new search queries report in Google Webmaster Instruments to a small variety of Site owners for suggestions and testing.
Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion
2015: After shopping for Travelocity the earlier month, Expedia grabbed Orbitz in aggressive bidding.
Google’s Matt Cutts On Being A Spam Fighter: Trying For Patterns & All the time New Spam Efforts
2014: He solutions the query “What’s it prefer to struggle webspam at Google?”
5 Occasions Google Penalized Itself For Breaking Its Personal web optimization Guidelines
2014: When Google took motion towards itself – Google Chrome, Beat That Quote, Google AdWords (2x) and Google Japan.
Microsoft: We Don’t Censor Search Exterior China
2014: An article asserted that Bing search outcomes for Chinese language language audio system within the U.S. have been radically totally different than these in English for controversial phrases resembling “Tiananmen Sq.” or “Dalai Lama.”
Report: Cell To Drive A Third Of Paid-Search Clicks By 12 months Finish
2013: The corporate mentioned that as of December 2012, cell gadgets accounted for 23.4% of all US paid-search clicks.
Bing Adverts Updates Professional Accreditation Coaching; Examination Is Now Free
2013: Among the many modifications, Bing transitioned the coaching segments from video primarily based to textual content primarily based content material.
Foursquare Improves Android App, Makes Search Extra Distinguished
2013: An “Discover” search field was added on the prime of the display screen.
Wait Wait… Don’t Inform Me: “I Search Google. So Does Bing”
2011: NPR’s “Wait Wait… Don’t Inform Me” quiz present did a humorous ship up over Google’s accusations that Bing was copying Google’s search outcomes.
Google AdWords Now Providing “Bid Concepts”
2010: The function gave recommendations on in case you ought to improve or lower your bids on sure key phrases.
Google Tweaks Cell Search, Provides Olympics Onebox, Yahoo Gives Devoted Cell Olympics Website
2010: Google made some delicate modifications to its cell homepage and searchbox.
Google Might Provide Buzz Independently From Gmail
2010: “It’s clear that curiosity in Buzz might prolong past the present Gmail base, and we’re open to serving that neighborhood.”
Google Gives Beta Options In New “Maps Labs”
2010: So that individuals may get a take a look at new performance and Google can get early suggestions on potential new options to introduce.
Google’s Sergey Brin Speaking China At TED
2010: A transcript of an impromptu Q&A with Google cofounder Sergey Brin on Google’s resolution to depart China.
Nielsen: Bing Regains December’s Losses In January
2010: Bing’s January share worn out its drop from December.
Yahoo Founders To Promote Up To five Million Shares
2010: Jerry Yang, the previous CEO, can be promoting 3 million shares and David Filo would promote as much as 2 million shares.
Google, Yahoo & Microsoft Unite On “Canonical Tag” To Cut back Duplicate Content material Muddle
2009: The delivery of the rel="canonical" hyperlink factor. The various search engines would use this as a touch, not as a directive.
Google Turns Off Radio Adverts
2009: Google Audio Adverts and Google Radio Automation wasn’t as profitable as they hoped
Google Buys Paper Mill In Finland For New Information Heart
2009: It price $51.7 million.
Google “My Tracks” Makes use of Android GPS To Seize Outside Efficiency
2009: It helped runners, skiers, bikers and different outside fans seize their routes and efficiency utilizing the cellphone’s GPS chip.
Microsoft Continues Peeling Off Yahoo Search Expertise
2009: Yahoo government Larry Heck can be engaged on Microsoft search.
Web Adverts Develop; Google Sees Slight Decline
2008: IDC reported that total Web promoting had grown 27% 12 months over 12 months to $25.5 billion in 2007.
Google Maps Provides Road View Pictures For A number of New Cities
2008: 30 cities had the road views function.
Cell Musical Chairs: Google Befriends Nokia; Yahoo Snags T-Cell Europe
2008: Yahoo appeared to have changed Google as the search supplier for T-Cell in Europe, whereas Google grew to become a main search companion of Nokia.
Tech Firms Go After Yahoo Staff In Wake Of Microsoft & Layoff Information
2008: The businesses have been searching for builders, venture managers, and key executives who might have needed to leap ship forward of a attainable Yahoo-Microsoft merger and upcoming layoffs. Associated: Up to date: Yahoo Layoffs Taking place Now
MSNbot 1.1: Dwell Search Implements A Extra Environment friendly Crawl
2008: Microsoft introduced modifications to their Dwell Search crawler supposed to scale back bandwidth assets in the course of the crawl of a web site.
Google Accused Of Profiting On Movie Piracy: Discussions Proceed
2007: Google is claimed to have supported two web sites that allegedly supplied pirated films partly by an advert rep suggesting they bid on phrases like “bootleg film obtain.”
What Are Google Sitelinks?
2007: Many extra folks have been reporting seeing Google Sitelinks replace.
Yahoo Indicators Cell Advertisers; Google Companions With Vodafone On Maps, Dwell Search Cell Leaving Beta
2007: A wide range of anticipated cell bulletins forward of 3GSM World Congress.
Search Love Triangle: Ask.com Needs These Trying For Yahoo.com On Google.com
2007: We’ve by no means heard of a search engine promoting for these searching for one other search engine on a 3rd search engine. Till now.
Satirically, You Want A Map To Discover Google & Microsoft’s Home windows Cell Map Apps
2007: It was an unbelievable problem.
Yahoo Go For Cell Goes “Gamma,” LG Partnership Introduced
2007: It featured the flexibility for shoppers to go looking straight from maps and share oneSearch outcomes, information articles and the service straight with associates.
Microsoft, Google & Others To Construct New Wi-fi Gadget?
2007: Was this a means for these firms to supply cell companies with out having to work with cell carriers?
Ask.com Chooses Central Washington For New Information Heart
2007: In associated information, it appeared like Google’s North Carolina deal was going to be reviewed by the Senate Finance Committee.
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
< February 11 | Search Advertising and marketing Historical past | February 13 >
