The cell intrusive interstitials penalty
In 2017, Google began rolling out the cell intrusive interstitials penalty.
In August 2016, Google introduced plans to decrease the rankings of pages “the place content material shouldn’t be simply accessible to a consumer on the transition from the cell search outcomes” – and that crackdown would start on Jan. 10, 2017.
Why did Google do that? They believed any such advert was “problematic” on cell gadgets with smaller screens.
Google defined which varieties of interstitials had been going to be problematic, together with:
- Displaying a popup that covers the principle content material, both instantly after the consumer navigates to a web page from the search outcomes or whereas they’re wanting by the web page.
- Displaying a standalone interstitial that the consumer has to dismiss earlier than accessing the principle content material.
- Utilizing a structure the place the above-the-fold portion of the web page seems much like a standalone interstitial, however the unique content material has been inlined beneath the fold.
Learn all about it in: Google confirms rolling out the cell intrusive interstitials penalty yesterday.
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From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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In regards to the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
