It’s an honor for Department to as soon as once more unveil the winners of the Cell Development Awards. Thanks to our judges who narrowed it down to simply eight winners. These manufacturers have showcased their efforts from the previous yr and exemplify the spirit of innovation and progress. We’re so excited to see the place they take their manufacturers within the years to come back and we’re excited to proceed partnering with them within the New 12 months.
Listed below are the winners in all eight classes:
Finest App Adoption Marketing campaign: Recognizing a extremely profitable app adoption marketing campaign.
Firm: Expedia Group
Marketing campaign: Expedia used machine studying to extend app adoption to know traveler’s wants and make applicable suggestions by Expedia’s reserving expertise. They customized their messaging and content material for every person to make sure they have been rendering info most related to them to be able to simplify the person expertise and drive engagement. Behind every message, Expedia included a Department deferred deep hyperlink to create a seamless journey into the app.
Finest Retention Marketing campaign: Recognizing a marketing campaign delivering the perfect retention marketing campaign on cellular.
Firm: Ancestry
Marketing campaign: To retain current app customers and drive person acquisition, Ancestry, the worldwide chief in household historical past and client genomics, launched a devoted e-mail marketing campaign that includes the primary advantages of the Ancestry app with the topic line, “The Ancestry app can try this?!” Utilizing Department’s Common E mail, they have been in a position to customise the CTAs and redirects all through the e-mail to create a customized expertise for his or her customers.
Finest General Development Marketing campaign: Recognizing manufacturers which have created new and revolutionary channels, methods, ways, or methods to extend cellular progress over the previous yr.
Firm: Jersey Mike’s
Marketing campaign: Jersey Mike’s launched the Day of Giving marketing campaign to drive scalable progress, improve model consciousness, and drive donations all through the month of March. The marketing campaign was promoted throughout all main channels, together with tv, offline, paid and natural social media, associates, e-mail, textual content messages, and push notifications. Utilizing Department, Jersey Mike’s was in a position to analyze the marketing campaign efficiency and establish which channels drove the very best variety of in-app conversions.
Finest Referral Marketing campaign: Recognizing a marketing campaign that has elevated app adoption and engagement by best-in-class referral campaigns.
Firm: GoMechanic
Marketing campaign: As a way to create a clean onboarding expertise, GoMechanic launched a sturdy referral marketing campaign to develop its person base whereas concurrently rewarding current customers. Utilizing Department’s deferred deep linking answer, GoMechanic powered its incentive-based referral program by permitting referrers to generate distinctive Department Hyperlinks contained in the app and share them with their buddies to obtain the app. Upon finishing the required in-app actions, each the brand new person and the referrer have been rewarded.
Finest QR Code Marketing campaign: Recognizing campaigns which have reworked conventional offline advertising by delivering a world-class QR code expertise.
Firm: New Look
Marketing campaign: To assist drive customers from cellular net and offline sources into the app, New Look leveraged Department QR Codes to create a seamless expertise for its in-store clients. By utilizing Department, New Look was in a position to create distinctive QR codes for every retailer to incentivize retailer managers and measure efficiency on a store-by-store foundation.
Finest Natural Social Marketing campaign: Recognizing the simplest natural promotion strategic and advertising campaigns throughout social to drive app acquisition, engagement, and retention.
Firm: Planet Health
Marketing campaign: As a enterprise, Planet Health seemed to interrupt into the youthful technology of budding health fanatics to extend their social media presence and improve adoption of their mobile-first options. In flip, Planet Health introduced its Excessive Faculty Summer time Cross marketing campaign, or HSSP, throughout social media. By this, they inspired sharing, engagement with followers, and virality throughout Fb, Instagram, and TikTok.
Finest Influencer Marketing campaign: Recognizing a extremely profitable influencer advertising marketing campaign that drove app adoption and elevated app engagement.
Firm: nate
Marketing campaign: As a way to break down silos and walled gardens throughout the online marketing and creator group, nate sought to create a unified buying answer the place creators can information their audiences to a single vacation spot to be able to assist manufacturers get elevated consciousness, buy and affiliate fee with out cumbersome integrations or maintenance. This launched nate’s Creator Program. Utilizing Department’s superior deep linking answer, the Creator Program permits creators to seamlessly purchase followers regardless of which social entry level they arrive from.
Finest Use of First-party Information: Recognizing a profitable marketing campaign that used first-party knowledge to ship a customized end-to-end expertise for purchasers.
Firm: Domino’s Pizza Indonesia through Capillary Applied sciences
Marketing campaign: Domino’s sought to transform new customers into loyal clients and improve their common order worth or AOV whereas repeatedly partaking with them to remain high of thoughts. With a customer-centric strategy, Domino’s Indonesia partnered with Capillary Applied sciences to judge gaps within the current understanding of their buyer. Utilizing these insights, Domino’s Pizza was in a position to execute customized campaigns, based mostly on AI-powered insights supplied by Capillaries superior CRM platform, to create a mobile-first technique that will encapsulate and encourage loyalty.
