Screenshots are a staple of ASO methods. They’re a cornerstone of app shops conversions and an important of app’s product pages. Nevertheless, there are some guidelines to observe to make sure they’ve a optimistic influence on downloads and are sufficiently memorable and clear to persuade customers to offer your app or recreation a strive.
About screenshots
Visible property have a significant influence on person conduct. In response to Storemaven, App Retailer customers are 10x extra prone to scroll by way of the Gallery than learn the app’s description. Creatives are extra attention-grabbing and can ship your message rapidly.
The screenshot’s influence differs relying on the shop, however it’s nonetheless extraordinarily related. Furthermore, the app’s product web page just isn’t the one place the place customers will encounter screenshots. They are going to be seen on search outcomes, the homepage, and ASA in the event you should not have a preview video. Which suggests they often is the key to getting the person to click on in your app to search out out extra. In response to SplitMetrics, lower than 2% of customers faucet learn extra to see the total app description.
Screenshots will assist you to make a great first impression, and that may go a good distance. Lower than 30% of customers ever go previous the primary impression body of an app retailer web page.
We dive into the significance of first impressions in app shops proper right here.
Present customers what your app is absolutely product of, and increase your conversion fee with environment friendly screenshots.
App Retailer and Play Retailer pointers
Nevertheless, so as to get pleasure from the advantages of well-thought screenshots, you have to to adjust to Apple and Google’s guidelines.
Google Play Retailer necessities
Play Retailer’s screenshots want to meet the next necessities:
- Minimal dimension: 320px
- Most dimension: 3840px (The utmost dimension of your screenshot can’t be greater than twice so long as the minimal dimension)
- Side ratio: 16:9 or 9:16
- Minimal of two app screenshots (and most of 8)
- You may add totally different screenshots for pill units
- Most measurement of 8MB per screenshot
- Must be JPEG or PNG (with no alpha)
To be eligible for suggestions on the Play Retailer, you have to:
- No less than 4 screenshots for apps and three screenshots for video games and so they should display precise in-game or in-app expertise
- Don’t use name to actions
- Don’t embrace details about ranking, awards, efficiency, and many others. (with descriptors like finest, #1, high, low cost, and many others.)
- Localize your screenshots
- Make sure that your screenshots’ textual content is readable, taglines shouldn’t cowl greater than 20% of the screenshot
Apple Retailer necessities
Apple’s App Retailer screenshots want to meet the next necessities:
- Minimal of 1 app screenshot and most of 10
- You may solely use photographs taken inside your app
- The screenshots have to be in flattened JPEG or PNG RGB file format with 72 dpi decision
- The side ratio and dimensions are machine dependent and could be checked on Apple’s devoted web page nonetheless 3 screenshots sizes are necessary: Three screenshot sizes are default and necessary:
- 6.5-inch iPhone screenshots with corresponding portrait and panorama sizes
- 5.5-inch iPhone screenshots with associated portrait and panorama sizes
- 12.9-inch iPad screenshots for 2nd and third era with associated portrait and panorama sizes
Along with that, Apple forbids a number of the that includes of sure kinds of art work in retailer creatives:
1. Blood, homicide, or assault.
2. Intercourse, unlawful medication, obscene themes, smoking, alcohol, nudity, or profanity.
3. Life like gun. Fantasy weapons are allowed in the event that they’re in a passive place (in a holster for instance) and shouldn’t be aimed/firing on the person, this works for non-gun weapons as properly
4. No references to pricing
5. No Units, {Hardware}, or Digital Merchandise
6. No Delicate Cultural References and Discrimination
What makes nice app screenshots?
There’s so much to consider when creating app screenshots. Must you go together with panorama or portrait for instance? It’s not necessary to make use of the inclination of your app or recreation, however it’s at all times really helpful, it helps set customers’ expectations.
Simply know that in the event you select panorama, customers will solely see one screenshot at a time and might want to scroll to see the next ones, whereas with portrait orientation, they’ll see the primary 3 on their screens (besides if there’s a preview video, wherein case solely two screenshots might be seen with out scrolling within the Gallery.
It’s necessary to hierarchize the knowledge and options you’d prefer to showcase, and embrace an important ones within the first screenshots. They’re those rating essentially the most views.
It’s additionally good to at all times remind ourselves that the primary aim of screenshots (and artistic property on the whole) is to clue within the person about what the app or recreation can do for them. Solely a small portion of customers learn the outline, so they’ll base their understanding of the app on visible property.
Which is why they should be clear and simply comprehensible. Keep away from displaying an excessive amount of info in a single screenshot, a great technique is to indicate one data or function per screenshot in order to not overwhelm the viewers. Until you’re focusing on Japan, wherein case, in keeping with Simon Thillay, it is best to purpose for extra cluttered screenshots.
Nevertheless, it’s at all times necessary to make sure the knowledge can get throughout. Typically, simply rising the scale of the font can go a good distance.
Screenshots must also be cohesive and linked to one another. They shouldn’t stand out from one another an excessive amount of, in any other case, viewers might need a tough time understanding your product.
Attempt to be as clear as doable, whereas infusing sufficient of your model id to make sure an enduring influence, particularly with colours. For instance, roughly 40% of apps use white as a background colour for screenshots on each shops, and brilliant colours are hardly ever used, they may assist you to stand out however it is advisable watch out about their use and be certain that your textual content could be learn with out an excessive amount of hassle.
Some suggestions that will help you create memorable screenshots
- The primary screenshots would be the most seen so that is the place it is best to showcase essentially the most attention-grabbing options
- Guarantee your screenshots are sufficiently branded to enhance model consciousness
- Select a textual content colour with heavy distinction together with your background colour to make sure readability
- Showcase one function per screenshot (or one gamer motivation for cell video games)
- Keep away from CTAs
- All the time A/B take a look at your screenshots, you by no means know which choice customers will desire
- Don’t use the identical creatives for each shops, it may result in a heavy lower in installs
- Localize your creatives
- Add key phrases and search queries to screenshots, it is going to remind customers of the necessity they had been trying to fulfill
- Analyze the competitors, and attempt to stand out (with a distinct background colour, for instance, it is going to assist you to drive consideration in search outcomes)
- Make sure that your font is large enough to be learn comfortably from the Search outcomes
- Much less is extra for screenshots, particularly when focusing on western audiences
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video advertisements, app retailer movies, and many others.).
