Nitsan Raiter, founding father of Thoughts Your Enterprise, Photograph Credit score: Courtesy of Thoughts Your Enterprise
In 2019, Nitsan Raiter had stop her job as a social media supervisor at a world magnificence model, to take her aspect hustle as an influencer, full-time. She felt the plain pull in her intestine, telling her to go away her regular job and give attention to her profession as a vogue and sweetness influencer and entrepreneur. By January 2021, she scaled her enterprise from $0 to 6 figures, on the day she launched her Thoughts Your Enterprise on-line course.
Seems, betting on herself can repay in spades.
Because the case research of somebody who has efficiently turned their ardour into their paycheck (and monetized their social media content material into an annual seven-figure enterprise, because it stands as we speak), Raiter is instructing different aspiring entrepreneurs the way to do the identical along with her wildly profitable Thoughts Your Enterprise (MYB) on-line course.
MYB boasts a curriculum that gives individuals a step-by-step breakdown and deep dive on the way to construct and scale their enterprise.
Raiter can also be serving to them keep accountable and as she places it, “take management of their lives,” with the Thoughts Your Enterprise planners.
“I had no concept what to anticipate on launch – if one particular person or a whole bunch would purchase the course, again in early 2021 – I simply knew there was a spot out there and nothing else prefer it within the creator house. Because it seems, 1000’s did,” Raiter reminisces. “Nobody was speaking to creators like precise enterprise homeowners.”
When Raiter was making an attempt to make her profession a profitable, sustainable path for her, there have been no different programs to show to. That’s when she recognized a transparent void out there for an in depth course to provide fellow creators tips about the way to launch and run a profitable creator enterprise. MYB 1.0 covers the basics of being a content material creator and turning one’s social media into their enterprise (the whole lot from reaching out to manufacturers and pitching, to templates like media kits and model partnership checklists), whereas the second iteration, MYB 2.0 contains expanded content material resembling unique interviews with the manufacturers and founders, providing the model’s POV on creator-brand relationships.
Her thoughts was blown (in the easiest way doable) when Thoughts Your Enterprise grossed six figures, on day one. “I spent months engaged on the course, so seeing these outcomes on day one was one of the rewarding profession moments thus far. I knew I used to be onto one thing particular,” she shares.
As a enterprise main at Toronto’s Schulich College of Enterprise (York College’s enterprise faculty), Raiter had utilized lots of the learnings to her personal pre-launch and advertising and marketing technique. Mix that along with her expertise whereas on the model aspect — the place she climbed her approach from intern to Social Neighborhood Supervisor, centered on advertising and marketing and PR.
“This week a girl instructed me she was capable of triple her six-figure revenue in a single month, after taking the course,” Raiter shares. “That is tremendous empowering — inspiring these ladies and my viewers to essentially take management of their life.”
On the subject of taking management of your life: that’s the mission of the Thoughts Your Enterprise planner.
“I made a decision to develop a planner that I at all times wished existed each aesthetically and virtually for girls in as we speak’s world who put on so many hats — a planner that might permit anybody to take management of their life, each personally and professionally. Once we launched the primary iteration, it bought out in 12 hours.”
Thoughts Your Enterprise Planner, Photograph Credit score: @kaelaleonephoto
Some key issues that differentiate the Thoughts Your Enterprise planner with others in the marketplace: for starters, the pages have unmarked dates, so customers can fill them in as they go and most significantly, begin any day (this isn’t a planner that’s tied to a calendar yr.)
As Raiter places it, “It is by no means too late to take management of your life.”
Every web page contains house for a gratitude second, a spot to record the highest three priorities of the day (to hone in on three), and replicate on the “spotlight of the day.”
A spotlight of the planner: the weekly “Mind Dump” web page, proper subsequent to the “week at a look” web page. The ability of a mind dump ought to by no means be underestimated: it’s a behavior that results in productiveness and creativity, as a clean canvas to jot down something and all of the issues.
Whether or not it’s concepts, nagging ideas and to-dos, ruminations or affirmations, this house is a good unlock to free flowing creativity, in addition to decluttering and quieting the thoughts. Practising common mind dumps, particularly firstly of the day, is a robust approach to streamline one’s give attention to what issues most. (It’s additionally an efficient approach to hold monitor of random ideas that pop up all through the day.)
Photograph Credit score: Courtesy of Thoughts Your Enterprise
Raiter can also be a powerful believer in imaginative and prescient boarding as a manifestation device — and though her profession has been based mostly on digital channels like social media, she depends on analog instruments just like the MYB planner (and her newest launch, Thoughts Your Enterprise sticky notes), to co-create her desires. The planner presents a holistic resolution to gratitude journaling, scheduling and mapping out massive concepts.
“I did not merely desire a journal for manifestation or only a planner — I needed a holistic strategy to planning my life and taking management of my life. And whenever you guess on your self, you by no means know what’s doable.”
