Including a little bit of motion into an electronic mail can deliver the message to life and elevate your electronic mail advertising and marketing. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into testing what an electronic mail has to supply.
However there are another methods a GIF can improve an electronic mail. On this publish, we’ll cowl some completely different makes use of for animated GIFs in electronic mail and how one can implement them in your subsequent electronic mail marketing campaign.
Dimension for GIFs in E mail
It’s vital to contemplate the kinds of pictures you utilize in an electronic mail, in addition to the general weight of an electronic mail’s HTML and its loading velocity. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in electronic mail, however the greater the file measurement, the longer it’s going to take to load. Aiming for beneath 200kb is an efficient rule of thumb.
With most readers receiving electronic mail on their smartphones, you must think about loading time on cell networks (though many readers are in a position to join cell units to WiFi). In case your readership is especially desktop, why not check out some greater GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E mail on Acid’s Marketing campaign Precheck contains an picture optimization function that means that you can see in case your pictures are too heavy. It additionally helps you to optimize the picture with one click on, then host it or obtain it to incorporate it in your electronic mail.
What About Outlook?
Now that it’s solely older Outlook shoppers that don’t assist GIFs, it’s price exploring some extra choices for animating pictures all through an electronic mail. You probably have loads of subscribers utilizing older Outlook shoppers, try this useful hack to indicate a particular static picture to those shoppers.
Methods to Use an Animated GIF in E mail
Animated GIFs aren’t only for hero pictures anymore. Try these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a particular module.
Convey Life to Static Pictures
Followers of the Harry Potter movies and books have in all probability imagined including real-life motion to images.
These animated pictures might have many purposes, from e-commerce to leisure. For instance, you may experiment with including a delicate spinning motion to a mannequin sporting the clothes you might be promoting. This may give the e-mail recipient a bit of extra info and a full 360º view of the product, growing the possibility of a click on.
Enjoyable Typography
Including shifting textual content to photographs is a cool manner so as to add a signature or fascinating aspect to a message. Should you use this system, you should definitely embody a separate static picture or embody all of the textual content within the first body to accommodate older Outlook shoppers. Additionally, don’t neglect to incorporate descriptive alt textual content.
Try the code for this “Thank You!” message, together with a fallback static picture.
Shifting Backgrounds
Utilizing background picture fixes to cowl as many electronic mail shoppers as potential, you’ll be able to embody an animated GIF instead of a static picture so as to add some motion behind your content material. The fallback for these pictures is similar as a standard GIF, so solely the primary body will present if the e-mail consumer doesn’t assist animated GIFs.
View the total electronic mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (a vital a part of your electronic mail), you’ll be able to draw consideration to an motion you prefer to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra partaking and efficient. Utilizing such a picture provides a little bit of intrigue into an electronic mail (“Did that simply transfer?”) by including delicate motion. This system can improve the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Type or Voice
Don’t neglect you can even use GIFs so as to add some character to an in any other case formal electronic mail or use it to reinforce your model model and voice.
Artistic Growth, a world graphic design weblog, has a set of eyes that comply with you round their web site. They carry this enjoyable method into their electronic mail, as nicely, by inserting it subtly throughout the footer.
Pizza Categorical makes use of dough ball characters that seem all through their children’ menu, firm web site and social media channels. So, bringing these characters into their electronic mail is a good way to reinforce the model.
How Do You Use GIFs in E mail?
As we’ve seen in these examples, together with extra motion in your electronic mail can encourage longer studying time, spotlight vital areas of your electronic mail, or improve your branding.
How do you utilize GIFs in your emails? Share with us within the feedback part under!
Writer: Jay Oram
Jay Oram is a part of the design and code options group on the electronic mail specialist company, ActionRocket. In his function at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Writer: Jay Oram
Jay Oram is a part of the design and code options group on the electronic mail specialist company, ActionRocket. In his function at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
