Again in December, we tried the then-new ChatGPT to see the way it might deal with writing an article and a press launch.
The outcomes had been combined. The article was first rate; the press launch was a little bit of a catastrophe.
A part of the issue with the press launch is that the usual model of ChatGPT doesn’t have the power to go looking the web in real-time. It’s reliant on knowledge, and its data stops as of September of 2021. Meaning discovering even primary information might be difficult.
However Bing’s not too long ago launched ChatGPT integration takes care of lots of these points. There may be nonetheless a waitlist for the product, however anybody can enroll on Bing.com. Note which you can solely use the bot within the Edge browser.
General, the Bing integration solved plenty of my gripes with ChatGPT and supplied a simple interface that felt far more up-to-date.
Nonetheless, there are a variety of quirks. You may need heard in regards to the bot’s “hallucinations,” together with when the bot declared its love for New York Occasions columnist Kevin Roose and insisted he wasn’t completely satisfied together with his spouse (once I requested the Bing bot about this, it mentioned its statements had been misinterpreted). To fight this, Microsoft put restrictions on how deep right into a dialog you may get with the bot: After simply six questions, you’re prompted to hit a brush icon to reset the dialog to floor zero.
This was fairly annoying. The bot was nice at suggesting subsequent questions I might ask to drill down on my question, and several other occasions I used to be nonetheless on a roll once I needed to begin from scratch.
However no less than the bot didn’t hit on me.
Right here’s what occurred once I requested the Bing ChatGPT bot to carry out a number of frequent PR duties, from serving to me pitch a journalist to writing social media posts.
Pitching
Once I instructed the Bing bot that I needed to pitch a journalist, it supplied me a typical set of suggestions you can get from any weblog publish. In a pleasant improve from common ChatGPT, Bing cites its sources in superscript, permitting you to click on by and browse extra by yourself. Nonetheless, I discovered that a number of occasions it dumped me onto a subject web page on an internet site relatively than on the particular article it gave the impression to be referencing.
However after providing its recommendation, Bing prompted me to ask one other query: What journalist or publication did I need to pitch?
Naturally, I needed to pitch that effective editor, Allison Carter at PR Day by day.
The unique model of ChatGPT had failed to search out any primary data on me, regardless of my intensive on-line footprint. However Bing drew on the PR Day by day web site, my LinkedIn and MuckRack to appropriately determine my job title, areas of specialty and my hometown. Once I requested for contact data, it was capable of appropriately discover my LinkedIn, Twitter and work e mail deal with.
The bot was capable of provide personalized recommendation for pitching me, solutions like reaching out through Twitter or LinkedIn and appropriately suggesting subjects I regularly cowl.
General, this was a superb instrument. It felt private, useful and retrieving data I might have discovered with sufficient poking round multi functional place.
Subsequent, l requested the bot to offer me an inventory of B2B influencers who might make TikToks about PR.
Granted, this was a little bit of an odd ask. And it returned some odd outcomes. It gave me two precise people, however the different two “influencers” had been simply companies who’ve TikToks. Not fairly the identical factor. Once I famous this, it made excuses for its mistake, but in addition supplied extra further names.
Once I requested if these influencers accepted model offers, it mentioned one did (and gave proof for why it thought that). For the opposite, it couldn’t discover solutions and advised I attain out straight.
All in all, this was an imperfect instrument, however an honest sufficient beginning place in the event you don’t have entry to a media or influencer database, or need to do some deeper analysis to start out a pitch with.
Social media posts
Subsequent, I needed to check Bing’s capacity to write down tweets. As soon as once more utilizing myself as a guinea pig, I requested it to write down 5 tweets in my very own model.
It returned some fascinating and odd outcomes.
One raved a few e book I’d by no means learn.. One other referenced my canine, Cooper. I’ve two cats, neither named Cooper. One other referenced a former coworker I haven’t spoken to in no less than 5 years. One other listed a number of Black journalists, most of whom I comply with on Twitter, in honor of Black Historical past Month.
One other, eerily, famous that it was my one-year anniversary at Ragan Communications — which was true. I ran this search just some days earlier than that date.
General, these solutions had been a weird combination of issues that just about appeared like me and included some features of my voice with out being fairly proper, like wanting in a funhouse mirror.
I additionally requested the bot to write down tweets for PR Day by day. A generic request to easily write tweets for the account spit again generic tweets, like “How you can craft a compelling elevator pitch to your model [link to article].” I attempted to get extra particular, asking it to make use of articles written previously month to craft tweets, but it surely couldn’t fairly get the dangle of it.
I lastly discovered success by giving it a particular article and asking it to offer me 5 tweets to market it. The outcomes had been stable:
- Need to set up your self as a thought chief on LinkedIn? Listed here are some tips about how you can create and share useful content material [link to article]
- How you can craft impactful thought management on LinkedIn: A information for PR and advertising execs [link to article]
- Learn to leverage LinkedIn’s options and instruments to construct your private model and showcase your experience [link to article]
- What makes thought chief on LinkedIn? Discover out on this article by @PRDaily [link to article]
- How you can use LinkedIn for thought management: Finest practices and examples [link to article]
They gained’t set the world on fireplace, however they’re stable begins {that a} social media particular person might go in and enhance on.
And that’s in the end the place the utility of AI is immediately. It gained’t do your entire job for you, but it surely can provide you a base to construct off of.
General, utilizing the Bing integration of ChatGPT was a extra useful, seamless expertise, and one I’ll flip to time and time once more over the usual expertise. The massive query now could be how Google’s upcoming Bard lwill stack up – and what artistic methods comms execs can discover to make use of these instruments of their day-to-day.
Allison Carter is govt editor of PR Day by day. Comply with her on Twitter or LinkedIn.
