Are blogs making a comeback in 2024?
Some would possibly say they didn’t go wherever, however let’s be sincere. Blogs have fallen down the advertising precedence record prior to now few years.
I maintain seeing entrepreneurs predict that blogs shall be large within the new yr. The argument the best way I perceive it’s that individuals are shedding belief in different types of content material.
That is doubtless pushed by how short-form video gurus have taken over social. All the things is about fast hacks and get-rich-quick schemes. So a return to the simplicity of blogs may very well be in demand.
Whereas it makes some sense, it additionally occurs whereas visitors sources to blogs are dwindling. It’s why I discovered it so startling that I saved seeing this prediction.
Social devalues hyperlinks in favor of movies. Search engines like google are devolving into AI-powered reply engines. E mail open charges are falling.
How might blogs presumably overcome these unfavourable developments to return to prominence?
Don’t get me incorrect, I’d love for this to be true. My weblog is a large a part of my enterprise, and it was the supply of my success in years previous. I even wrote greater than 100 weblog posts simply this yr.
However I’m additionally a realist. I began my weblog at the absolute best time greater than 12 years in the past. The kind of content material I created was in excessive demand. However consumer habits has modified. The panorama has modified. Whereas I’ve saved my weblog going, it’s why I’ve pivoted to short-form video.
The following large factor? Contemplate me hopeful, however skeptical.
What do you suppose?
