App Radar is getting a facelift

We’re excited to announce that App Radar is getting a facelift!

We have heard your suggestions, and we determined to offer our paid person acquisition includes a facelift. Our group has been working onerous to create a extra trendy and user-friendly interface that can assist you scale and observe your advert efficiency globally. The brand new look is designed that can assist you work extra effectively inside your group and simply navigate your advert efficiency knowledge. 

So allow us to information you across the uplifted look of App Radar’s Advertisements Instrument!

Monitor the advert efficiency of your complete app portfolio in a single Dashboard

Like most app entrepreneurs and builders, you are at all times in search of methods to optimize your advert campaigns and enhance your ROI. However the extra totally different apps it’s good to handle, the tougher it could actually get to maintain observe of every thing and know the place to focus.

That is why App Radar’s new Advertisements Dashboard helps you to preserve observe of your complete app portfolio in a single Dashboard. Monitor impressions, clicks, conversions, and prices throughout all of your apps. See how all of your apps carry out throughout totally different advert platforms, nations, and timeframes, so you may shortly establish which of them are doing effectively and the place there’s room for enchancment. 

Join all of your Apple Search Advertisements & Google App Campaigns with App Radar and get solutions to questions reminiscent of: 

• Which app from my app portfolio will get the very best value per conversion? Why are some apps underperforming? 
• Which of my apps has the very best conversion charge from clicks to conversions? 
• How a lot did I spend this month on Google App Campaigns & Apple Search Advertisements throughout all my apps in comparison with the earlier interval? 

Save time when analyzing advert efficiency with international filters

Unified filters on prime of the Advertisements Dashboard allow you to simply examine knowledge throughout totally different timeframes, nations, advert platforms, and apps – making knowledgeable selections about your person acquisition technique a breeze!

Configure your Advertisements Dashboard primarily based on the next: 

• App(s)
• Advert Platform(s) 
• Time interval 
• Nation(ies) 

The info proven within the Dashboard might be adjusted accordingly primarily based on the filters you chose. It means you may simply examine knowledge throughout totally different timeframes, nations, and advert platforms with out altering widgets individually. It can make discovering the insights it’s good to make knowledgeable selections about your person acquisition technique simpler and sooner. Get sooner solutions to questions reminiscent of: 

• Which advert platform is most effective? Do I get a greater value per conversion with Google App Campaigns or Apple Search Advertisements?
• Which advert platform helps my app progress probably the most? Ought to I deal with Apple Search Advertisements or Google App Campaigns? 
• How is my advert efficiency within the US in comparison with Germany? 
• Which app from my app portfolio will get the very best value per conversion? Why are some apps underperforming? 

Observe your advert efficiency on the go

We all know how necessary it’s to trace your adverts’ efficiency, however generally, it may be not simple to take action on the go. So we have made it simpler than ever so that you can try this. Now, you are able to do it from the consolation of your private home or on the go. App Radar’s new Advertisements Instrument is optimized for cellular, so you may simply preserve observe of your advert efficiency from anyplace. 

Monitor your advert efficiency in probably the most handy means for you

Like most individuals, you most likely spend a number of time watching screens. And for those who desire to take action in dim lighting, you then’ll be comfortable to know that App Radar’s new Advertisements Instrument gives a darkish mode choice.

Monitor your advert efficiency from Google App Campaigns and Apple Search Advertisements in probably the most handy means – in gentle or darkish mode. 

How App Radar might help you save time in analyzing your advert efficiency

Let us take a look at how App Radar might help you retain observe of your Google App Campaigns and Apple Search Advertisements. 

• Which advert platform is most effective? 
• Do I get a greater value per conversion with Google Advertisements or Apple Search Advertisements? Does it differ between App 1 and App 2? 
• Which nation will get the very best value per conversion? 
• How do I determine which advert platform to deal with? 

You’ll want to know which advert platform is performing the very best when it comes to effectivity. One good technique to determine that out is to take a look at the price per conversion. 

App Radar’s Advertisements Dashboard, one can find an outline of the price per conversion throughout all of your apps. That means, you may establish at one look which app brings you the very best value per conversion. 

Now it is about deciding for those who ought to scale your campaigns. To make a data-driven determination, be sure that to verify additionally different advert metrics like clicks and prices. 

Within the instance above, you may see that Apple Search Advertisements deliver us a greater Value per Conversion than Google Advertisements. Moreover, we get a extra vital conversion quantity from Apple Search Advertisements. On this case, it might be price scaling Apple Search Advertisements additional. Nonetheless, we spend considerably extra on Apple Search Advertisements than on Google Advertisements. 

As you may see, the great thing about a unified view is which you could get an outline throughout channels in a single single Dashboard and even dive into extra efficiency particulars. Go to the advert efficiency web page and verify in a simplified overview which marketing campaign had probably the most vital affect in your app progress. Moreover, you may analyze which marketing campaign performs greatest or worst primarily based on necessary KPIs per marketing campaign and nation.

Why do I get a low conversion charge between core advert metrics?

Seeing a drop in conversion charges could be regarding at first sight. However don’t be concerned, App Radar is right here that can assist you! Analyze during which step of the conversion funnel customers drop off. So, you may take measures primarily based on that and enhance your efficiency. 

In case you are seeing a low or lowering conversion charge from impressions to clicks, it could be an indication that your adverts have to be extra related and catchy on your audience. Folks determine inside little or no time in the event that they click on on advert or not. Throughout that brief time interval, it’s good to get their consideration. 

One more reason might be a change within the price range you spend in your campaigns. When you strongly elevated your prices within the chosen time interval, it should often increase impressions. Consequently, you would possibly see a decrease conversion charge between impressions and clicks because of the huge viewers. 

We’re comfortable to introduce some further options to our model new Advertisements Instrument that may aid you analyze the correlation between ASO and adverts in our extra trendy and intuitive interface: 

• Get a unified overview of your most necessary UA efficiency metrics 
• Perceive the correlation between natural and paid person acquisition
• Analyze which UA channel is contributing probably the most to your app progress

What’s subsequent?

Throughout 2022, App Radar has made 28 new product releases, making your App Retailer Optimization and promoting workflows sooner and smarter to maximise your ROI.

All our product releases for 2022 are summarized and up to date on our web site below Launch Notes.

Curious to know what’s coming subsequent to App Radar’s Advertisements Instrument? Test it out right here!

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The newest App Radar launch considerably improved the person’s expertise with Advertisements Insights inside our instrument. Now you can use Advertisements Instrument extra intuitively and monitor the advert efficiency of your complete app portfolio in a single Dashboard. 

Furthermore, App Radar’s Advertisements Instrument helps you with the next: 

• Save time when analyzing advert efficiency with international filters
• Observe your advert efficiency on the go (cellular model)
• Monitor your advert efficiency most conveniently for you (darkish mode) 

We’re extremely excited to current our newest enhancements to you, and we will not wait to listen to your suggestions! 

Elena Wibmer

Product Marketer and App Advertising Knowledgeable

Elena is an app advertising and marketing and product knowledgeable at App Radar. She’s intrigued by trying to find new app retailer tips to share along with her purchasers all around the globe, with a particular deal with natural and paid person acquisition.