It’s no secret that promoting in the course of the Tremendous Bowl is a reasonably large deal. With time slots in excessive demand (and, clearly, at a excessive price), one query arises each 12 months: How can a budget-savvy firm faucet into that Massive Recreation fervor with out really shopping for a Tremendous Bowl advert?
With its latest marketing campaign, Anytime Health is answering that query. Teaming up with AOR Mischief @ No Mounted Handle, the model’s “Anytime Anytime” marketing campaign gives viewers an opportunity to win free memberships and a grand prize of a visit to anyplace on the earth with an Anytime Health.
To unfold the phrase, Anytime Health has launched three quick teaser movies. “Anytime Anytime” reveals a fitness center fanatic understanding, describing all the various instances somebody would possibly say anytime in the course of the Massive Recreation. For example, “when you ask a good friend when you possibly can come over, they usually say ‘anytime,’ doesn’t depend—it needs to be on TV.”
In “Clearing Up the Confusion,” the announcer makes certain contributors are conscious that phrases like “generally” and “oftentimes” don’t depend. In the meantime, “Listening to Check” reveals a research in motion the place a listener raises a hand at any time when they hear the phrase “anytime.”
“No occasion captures individuals’s undivided consideration just like the Massive Recreation. So we wished to actually give individuals one thing to pay shut consideration to and switch this 12 months’s Massive Recreation right into a recreation followers might play at dwelling,” mentioned Mischief’s group inventive administrators, Howard Finkelstein and Ross Fletcher, in a press release.
“It’s soccer meets bingo. Simple for anybody to participate—identical to the model’s promise to make health straightforward for anybody to participate—with prizes which reinforce Anytime’s dedication to health actually anytime, anyplace on the earth,” they defined.
This marketing campaign will play out on social media, with viewers invited to notice anytime they hear “anytime” with the #JustHeardAnytime hashtag on Twitter and Instagram. It’s supported by OOH in Phoenix, the place the sport will happen Feb. 12.
