Annual report 2021 — Stripo.electronic mail

Howdy everybody!

Right here at Stripo, we respect traditions. Which means that immediately, the final day of the yr, we’re reviewing 2021 and sharing with you some information that’s vital for us.

Earlier than we dive into the stats and information, let me thanks for being with us all this time. Thanks on your assist, on your time, and for selecting us.

Stripo 2021 in numbers

Yep, it is rather predictable to start out the evaluate with numbers. However the numbers themselves are very stunning 😉

• 12 597 615 emails exported which makes 32 876 exports a day;

• 1 191 617 emails created;

• 23 888 AMP emails created, which is 4X occasions greater than in 2020!;

• 227 800 content material modules saved;

• 40 183 help tickets solved;

• 24 minutes spent by a person on 1 electronic mail, on common.

It’s possible you’ll ask why the variety of exported emails is 10 occasions larger than the variety of constructed emails. As a result of our customers don’t must at all times create these emails from scratch as they will copy, edit, and reuse beforehand constructed emails. This does pace up electronic mail manufacturing.

This is without doubt one of the explanation why on common it takes a Stripo person 24 minutes to construct an electronic mail.

Buyer success tales

In 2021, we ran a collection of interviews with our prospects. They shared what they appreciated in regards to the Stripo editor.

It appeared that point saving is what all of them appreciated the most effective. 

As an example, some customers talked about that now it takes them one hour as an alternative of 16 to construct and export an electronic mail to an ESP of their alternative because of Content material Modules and direct integrations. 

Not solely did we ask our shoppers about what they appreciated, but in addition what they disliked or lacked within the Stripo editor. And as soon as they shared their suggestions, we hurried so as to add these options to the editor. They’re listed under.

New options added

Though we are actually actively engaged on the brand new model of the Stripo editor, which I’ll let you know about later, we nonetheless handle to launch new options to make the present model of the editor much more helpful for our shoppers.

Integrations with new ESPs and bulk exports

This yr, we built-in with 19 ESPs and CRMs.

However why would you care about direct integrations when you possibly can obtain your electronic mail as HTML and import it into your ESP? As a result of direct integration eliminates the necessity to modify electronic mail to an ESP after export — it’s performed robotically. 

Direct integration additionally permits bulk exports. What does it imply? You push any variety of templates (say, 20) to your ESP with only some clicks. On this publish, we confirmed intimately find out how to do it.

Let me share my proud second with you:

We now are the technical companions of Amazon AWS. In 2020, we turned tech companions of AWeber, Mailchimp, and HubSpot. Sounds spectacular, huh? 

400 new electronic mail templates

In 2021, we added over 400 electronic mail templates to our assortment. Now there are virtually 900 of them. 

Our templates are divided into teams and classes: Seasons, Sorts, Trade, and Options. Our assortment has electronic mail templates for any function, of any sort, and any vacation, together with emails with AMP and interactive content material. We have now over 200 electronic mail template classes, 80 of them had been added in 2021. In Stripo, you’ll positively discover a template that meets your wants.

Why did we do this?

As a result of our shoppers of their suggestions talked about that they discover the templates helpful:

• some use them as a base for future electronic mail campaigns;

• some use them to get impressed;

• some even use templates for assessments — to see how sure electronic mail components render on gadgets with the Darkish Mode.

Our templates received 2.3 mln views in 2021 alone. 

The Stripo Electronic mail Translate possibility

Like we talked about above, our shoppers shared with us what they appreciated about Stripo and what they needed us so as to add to our instrument. And the “Electronic mail Translate” possibility was certainly one of them.

Now with this selection, you possibly can produce emails in 10 languages . You design one single electronic mail, select your supply language and as much as 10 goal languages — and Stripo creates a duplicate of this electronic mail in 10 completely different languages. We use Google Translate for these functions. However for those who like, you possibly can pull translations (offered by your workers translator) from XLS recordsdata proper into emails — the system will put all texts into mandatory elements of emails. That is just the start. We’re going to develop our Electronic mail Translate service. Keep tuned — the magic is but to come back!

Good components

What are the Good components for? It permits constructing a product card with the design you actually like with only a few clicks!

All you must do is paste a hyperlink to your web site, and Stripo by itself pulls product picture, product description, and product identify into your promo emails. You’re welcome to make use of this selection for electronic mail digests, as nicely.

What we do to take care of the secure efficiency of the editor

Though we’re engaged on the brand new editor, on the brand new options for the present model of the editor, our primary priorities are to take care of the secure efficiency of the editor and shoppers’ information safety.

To take action, we:

• mounted 538 bugs;

• discovered and instantly mounted 136 vulnerabilities;

• handed the Safety check by Bishop Fox.

The Stripo Academy

Onboarding is essential. This is the reason we determined to launch our personal on-line academy. There, we intimately clarify to new customers find out how to work with Stripo:

• the place to start out;

• find out how to work with Stripes, Buildings, aka Rows, Containers, and many others;

• find out how to use Modules.

Put merely, we present find out how to get essentially the most out of Stripo in as little time as potential.

The New Stripo editor

Final yr, I introduced that we began engaged on the brand new model of the Stripo editor. It is a big mission that’s virtually completed. The brand new Stripo will probably be launched within the Spring of 2022.

Provided that we’re releasing new choices step by step and they’re obtainable on the “New Stripo” web page, you may give them a try to see what the brand new editor’s gonna be like.

What’s using the brand new editor?

It’s gonna be extra intuitive and easy, but extra versatile. Let me spotlight simply among the most respected options:

• the actual WYSIWYG editor — lets you swap between the desktop, pill, and cell modes whilst you’re designing an electronic mail message within the editor;

• Darkish Mode UI — lets you preview emails with the eyes of these subscribers preferring the Darkish Theme by switching the editor Preview mode from the Darkish mode to the Gentle mode and again;

• time- and cost-efficient electronic mail manufacturing — all the brand new options are aimed to allow you to construct emails method sooner than ever earlier than;

• the Electronic mail Accessibility precheck — colour distinction, lacking alt texts, improper alignment, and many others. — the brand new Stripo will spotlight all of these earlier than you export an electronic mail template/message in order that your emails are accessible to each subscriber of yours;

• co-editing and commenting — like in Google docs. And naturally, customized person roles and permissions — every colleague could have their function and stage of entry which you set to them in keeping with their abilities.

Ultimate ideas

We’re very grateful for one more nice yr collectively. All of the modifications that we do to our editor are solely potential due to your help and sincere suggestions. Collectively, we’re constructing essentially the most user-friendly and most handy electronic mail builder ever. Thanks on your help and your suggestions, thanks for being with us.

In case you have any recommendations or considerations concerning the present or the brand new model of the Stripo editor, please tell us.