As purchaser habits evolves and gross sales methods adapt to match, sure rules don’t change. Establishing gross sales groups for fulfillment nonetheless means coaching them nicely and giving them instruments to interact and convert prospects during the gross sales funnel.
And right this moment, with shopping for committees getting ever bigger and extra various, there’s a rising want for instruments that assist sellers talk successfully with many various audiences.
On this article, we’ll take a look at how animated movies generally is a highly effective instrument throughout your gross sales operate and thru the gross sales funnel, serving to you allow your sellers with the intel, abilities, and messaging they want, and promote to your goal markets via training and engagement along with your model.
Particularly we’ll take a look at how animated movies can be utilized internally and externally by:
- Gross sales trainers (whether or not they’re located inside Gross sales or L&D) arming gross sales groups with essential context and knowledge
- The gross sales improvement representatives (SDRs) or enterprise improvement representatives (BDRs) on the entrance strains interacting along with your potential patrons
- And technical gross sales or gross sales engineering professionals who assist each gross sales groups and potential patrons perceive nuances of the product and the way it’ll work with their tech stack
Enabling Your Sellers with Animated Movies
Use circumstances for gross sales trainers
Relying on firm measurement and construction, gross sales trainers could also be a part of a standalone operate, report up via Gross sales, or sit throughout the broader L&D group.
Wherever they sit, gross sales trainers are challenged with tailoring coaching content material to completely different studying preferences, minding the time constraints for sellers with quotas, and retaining coaching content material present, amongst different concerns.
Animated movies are well-suited to bringing ideas to life with scenario-based studying and storytelling that’ll make your content material memorable. And since they incorporate visible, audio, and textual content components, as a medium, they’re efficient throughout studying preferences.
When finished nicely, movies can simplify complicated ideas and pack a number of which means into a brief period, serving to scale back cognitive load for busy sellers and growing the possibilities that studying sticks. Plus, this content material is far less complicated and cheaper to replace than live-action video when insurance policies or methodologies change.
Widespread use circumstances:
Make your onboarding content material stickier
A brand new rent’s onboarding expertise could make or break their total expertise on the firm. Don’t ask them to learn PDFs or PowerPoint slides in regards to the processes and instruments that’ll be key to success of their new position. Allow them to expertise it in video, in a format that’s memorable.
Convey your buyer personas to life
Animated movies might help gross sales reps soak up key details about their goal personas’ motivations and obligations higher than just a few slides filled with bullet factors. Not too long ago, one multinational tech firm turned their text-based onboarding course on key personas right into a collection of Vyond movies. Now, as a substitute of studying pages of documentation, all new reps “meet” their key buyer personas in a collection of movies, listening to about their obligations and challenges, the methods a instrument just like the tech firm’s platform may assist them, and their potential objections.
“You’re studying the identical data because the text-based course, however you’re studying it via the roleplay of conversations and it’s a lot extra fascinating,” says the senior director of studying expertise, whose staff created the coaching. “It’s not boring anymore. Persons are genuinely telling us that it’s enjoyable, and we’re actually pleased with it!”
The coaching staff stories the brand new course is way extra partaking, and it additionally delivers the identical data sooner. The text-based course ran about 2.5 hours, whereas the brand new model takes learners half-hour most to finish—a time financial savings of 80%.
Create simply editable abilities coaching at scale
Fast technological adjustments have shortened each the shelf lifetime of abilities and abilities coaching content material. Animated coaching movies shine for abilities coaching as a result of they’re really easy to replace (not like conventional, live-action video manufacturing).
Whether or not you might want to replace processes and finest practices, change scenes and screenshots—or swap instruments out and in—you may get it finished in just a few clicks. And in case your learner viewers speaks completely different languages, you’ll love right this moment’s prompt translation options that make your content material globally accessible (although it’s at all times a good suggestion to run your translations by a local speaker).
Prep your convention crews
Trade occasions might be highly effective alternatives on your salespeople to construct relationships with prospects and prospects. Set them up for fulfillment with how-to movies outlining what attractiveness like for all of the actions that go right into a convention: touring, staffing your sales space, qualifying leads, and extra.
Now that we’ve mentioned enabling your sellers, let’s flip to how animated movies might help your sellers educate and have interaction your key audiences.
Promote with Animated Movies
Use circumstances for SDRs and BDRs
Whether or not your organization calls them SDRs, BDRs, or one thing else, inside gross sales reps are sometimes your prospects’ first human level of contact along with your model. To achieve success, SDRs and BDRs should personalize their outreach, present understanding of your prospects’ ache factors, supply worth, and successfully talk your organization’s worth proposition.
Animated video might help set your SDRs and BDRs aside with personalised, memorable content material that captures prospects’ consideration. And it may be a much less intrusive technique of introduction than speaking head selfie movies.
Widespread use circumstances:
Achieve an electronic mail prospecting benefit
By now you’ve seen the selfie video clips of gross sales folks holding indicators with their prospects’ names. Break the mould and keep on model with this improve. Introduce your self with an animated model of you as a GIF. Or drop your talking-head-style intro video into Vyond to tailor it on your prospect with animated components and related messaging.
Inform a greater story about your product’s worth prop
Neglect the PDF attachments. Introduce your self and showcase your product’s worth proposition with an summary video your prospect will probably be intrigued to look at.
Re-engage prospects and keep high of thoughts
Forestall forgotten and skipped assembly instances or keep high of thoughts after your dialog by sending a video message from your individual custom-built (and self-voiced) character.
Create extra memorable case research
Add vitality to your buyer case research and success tales by mixing animated video and live-action footage, or have prospects share their views in their very own phrases for a short video. Share in your electronic mail outreach or on social media as social proof of the worth of working with you for folks similar to your prospects.
Add a human contact to your FAQs
Handle your prospects’ incessantly requested questions with animated video to supply richer context and extra examples. Reply the questions your self, or incorporate staff members from different areas of the enterprise if the questions name for it.
Use circumstances for technical pre-sales / gross sales engineering
Individuals in technical pre-sales or gross sales engineering roles assist make sure that your organization’s answer is easily built-in into your prospect’s present know-how ecosystem. Technical pre-sales folks would possibly seek the advice of on prospects’ workflows, ship in-depth product demonstrations, and reply deeply technical questions on your product’s capabilities and performance.
Widespread use circumstances:
Present wanted context to your technical demos
A technical viewers each desires to see your product for themselves, and perceive the way it’ll combine with their different instruments and methods. Constructing demos that incorporate each product display screen recordings and animated storytelling components is a strong approach to examine each bins.
Shut offers sooner by making non-technical patrons smarter
Essentially the most senior members of a shopping for committee usually have the least context on the options they’re being requested to approve, and so they will not be wanting to dive into the technical weeds.
Animated movies might help these non-technical audiences shortly stand up to hurry on not solely how your answer might help them, however the way it suits throughout the broader panorama, and the prices of inaction. As a medium, animated video is uniquely fitted to clarifying tough ideas and processes, bringing matters to life via character-driven situations, and supporting your total gross sales pitch.
How you can create {custom} gross sales enablement movies shortly in Vyond Go
On the subject of making animated movies for enabling your sellers and promoting to your goal audiences, you’ve bought loads of choices—none of which go away you ranging from scratch.
Vyond presents dozens of pre-built templates, just like the examples above, that you may customise to fit your model and use case. And with Vyond Go, our new script and video generator, you possibly can enter a immediate, get a rough-cut video in seconds, and take it into Vyond Studio for fine-tuning.
Right here’s Vyond video producer Taylor Morgan demonstrating the right way to shortly make a buyer persona explainer video with Vyond Go:
In a world of fixed change, some gross sales success rules stay steadfast: the necessity to equip your gross sales reps and assist them talk successfully along with your prospects and prospects.
Animated video is uniquely fitted to partaking and educating various audiences and simplifying complicated matters all through your gross sales group and alongside your gross sales funnel. Study extra about how corporations like yours have already found the ability of animated movies for enhancing gross sales and enabling their sellers.
Able to attempt it for your self? Declare your free two-week trial (which incorporates entry to Vyond Go).
