Nicknamed “the A-Crew,” Amendola Communications has positioned a powerful give attention to serving to ladies begin and develop their careers in public relations and advertising. The total-time workers is 63% feminine, 75% of the management group are ladies, and CEO Jodi Amendola actively seeks out younger college ladies for the firm’s internship program, serving to them launch their careers.
Amendola grew to 25 workers in 2021. Regardless of the COVID-19 pandemic, Amendola introduced in additional than a dozen new purchasers throughout a time when different companies had been paring workers and shedding purchasers, rising to 50 nationwide PR, advertising, content material advertising and social media purchasers and reaching an estimated income development of 250% over the previous 5 years.
Within the midst of the pandemic, Amendola expanded past its conventional give attention to well being care and well being IT purchasers. It earned enterprise from further life sciences purchasers, together with these concerned in COVID-19 and different kinds of scientific trials, medical gadget producers and digital therapeutics. It additionally took on well being care suppliers, together with a big regional well being system in New York state, and expanded its worldwide enterprise.
Additional, when the pandemic hit, the company pivoted to tackle some small initiatives that it had beforehand prevented; it additionally paused some contracts and rewrote others to supply purchasers higher flexibility. On the identical time, Amendola expanded its presence in life sciences and medical gadgets and broadened its social and digital media providers.
For its consumer Biofourmis, Amendola bought a placement in Forbes that drew greater than 126 million views; one other one on TechCrunch achieved greater than 15 million views. Equally, its work for First Databank earned 1.2 million views with a placement in The New York Instances, and greater than 254 million on Yahoo Information.
One problem for PR companies in the course of the pandemic was getting by to reporters who had been overlaying COVID-19 virtually solely. Amendola labored to develop novel approaches to allow its purchasers to clarify why their know-how, providers or different choices had been extra related than ever amid COVID-19.
One instance: Amendola created a thought management program for the Basis for Chiropractic Progress, a nonprofit that raises consciousness about chiropractic care. Amendola developed a number of kinds of content material that included press releases, e-books, infographics and e-newsletters to inform a holistic well being and wellness story as a substitute of merely discussing chiropractic care.
Kudos to group members Jodi Amendola, Tara Stultz, Marcia Rhodes and Philip Anast.
