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HomeBrandingAmassing and Defending Information On-line with Lanie Lamarre - Kaye Putnam

Amassing and Defending Information On-line with Lanie Lamarre – Kaye Putnam


How do you create higher methods for amassing and defending person information on-line?

What steps are you taking as a enterprise proprietor and model to make sure the security of the folks you do enterprise with or people who come throughout your pages?

Becoming a member of me for this dialog about information is Lanie Lamarre.

Lanie Lamarre is the host of the OMGrowth podcast the place she helps solopreneurs higher know and perceive their numbers, with out having to develop into an analyst to do it.

We speak about:

  • [4:35] Why we should at all times begin with transparency 

  • [6:40] The consequence of getting a Fb Pixel arrange

  • [10:20] Utilizing remarketing instruments in a compliant and authorized method

  • [13:50] The ecosystem while you’re not utilizing different peoples’ information

  • [21:10] Key metrics to trace

  • [23:20] UTM parameters and codes

  • [26:10] Utilizing information and intuitively deciding the right way to use it in your small business

  • [32:05] Fruitful methods to assemble zero social gathering information

  • [34:00] Ideas for creating higher transparency round how peoples’ information is collected and used

  • [42:10] The one concept Lanie would implant into each entrepreneur

Assets talked about in episode:

Join with Lanie right here:

Join with Kaye right here:





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