Salesforce lately introduced the retirement of its social media administration instrument Social Studio. Prospects will lose entry on Nov. 18, 2024, or on the finish of their contract, whichever comes sooner.
Fortunately, you gained’t should look far to seek out the most effective Social Studio different. Hootsuite does every thing Social Studio does and extra for a fraction of the fee. Plus, Hootsuite has a free Salesforce integration and lots of buyer relationship administration (CRM) instruments to make your migration painless.
Preserve studying to seek out out every thing it’s worthwhile to know concerning the Salesforce Social Studio retirement — and what to do subsequent.
What’s Salesforce Social Studio?
Salesforce Advertising Cloud Social Studio is a instrument for managing, scheduling, and monitoring social media posts throughout a number of social platforms.
Like Hootsuite, Social Studio permits you to plan and measure the efficiency of each paid and natural social advertising and marketing campaigns. Social Studio helps publishing on Fb, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
Supply: Salesforce
Social Studio can be constructed for social media listening. It means that you can monitor mentions, key phrases and hashtags, and monitor conversations throughout social media platforms.
Hootsuite’s social listening instruments provide the identical model monitoring capabilities and extra to assist inform technique throughout your corporation.
When is Social Studio shutting down?
Salesforce will formally shut down Social Studio on Nov. 18, 2024, however some customers will lose entry earlier than then. In case your contract ends earlier than Nov. 18, 2024, you’ll lose entry as quickly as your settlement is up.
Salesforce has already stopped promoting licenses to the product. They’ve additionally stopped updating and enhancing Social Studio. Which means it’s worthwhile to begin the hunt for another social media administration instrument now. The earlier you possibly can substitute Social Studio, the earlier you can begin crushing your social technique.
Word: As a part of the sundown, Salesforce plans to delete all Social Studio buyer information. We advocate downloading your information from Social Studio quickly to make migrating simpler.
Supply: Salesforce
Hootsuite vs. Social Studio: function comparability and pricing
Trying to rapidly and simply substitute Social Studio with an all-around higher social media administration dashboard? Hootsuite gives all the preferred Salesforce Social Studio options and extra.
Right here’s a fast breakdown of Salesforce Social Studio vs. Hootsuite.
Price
Social Studio plans begin at $1,000 per thirty days and go all the way in which as much as $40,000 per thirty days for bigger organizations.
With some plans, you’ll additionally should pay additional to publish in your social media networks. Plus, Social Studio’s primary plan solely permits you to join two social media accounts. Which means if you wish to put up and analyze your social media efficiency, the fundamental plan gained’t cowl your wants.
Hootsuite plans begin out at simply $99 per thirty days. Even our entry-level plan permits you to join as much as 10 social media accounts. On high of that, all Hootsuite accounts allow you to publish on social media with no additional price.
Publishing
Not all Social Studio plans come customary with posting capabilities. For its entry-level plan ($1,000 per thirty days), Salesforce costs an additional $500 per thirty days for publishing. This plan doesn’t even embrace entry to third-party integrations, equivalent to inventory photograph apps or digital asset administration techniques. Hootsuite consists of these options in each plan.
With regards to publishing options, Hootsuite beats Social Studio by a mile. Use it to schedule posts to all the identical social media platforms as Social Studio and extra. Publish to in style social media channels like Instagram, Fb, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Enterprise, WhatsApp, Tumblr, and extra.
Like Social Studio, Hootsuite permits you to view paid and natural social posts in a calendar view. You may also see how your posts will look throughout social media channels earlier than you hit “publish.”
For those who want a instrument for publishing and analyzing social media, Hootsuite gives many extra capabilities than Social Studio. Right here’s a fast sampling of what we provide:
- Design eye-catching posts in seconds with Canva templates
- Write extra partaking captions with Grammarly Professional free of charge
- Get integrations to put up to Google My Enterprise, Tumblr, and extra
- See the precise greatest time to put up based mostly in your viewers
- Seize extra attain with an AI hashtag generator
Analytics
Hootsuite’s social media analytics are deeper and extra customizable than Social Studio’s. Whereas Social Studio has spectacular instruments for social listening, they fall brief relating to measuring the efficiency of social media posts.
Social Studio makes it tough to retrieve and analyze put up efficiency. The platform additionally doesn’t can help you customise social media efficiency reviews.
Hootsuite analytics can help you watch lots of of metrics, see the way you’re performing towards rivals, and monitor your staff’s efficiency within the Hootsuite dashboard. Once you’re able to report in your outcomes, you possibly can edit nearly each facet of your reviews — choose and select your metrics, add logos, and customise visuals.
Listed below are just a few extra of the highest options you’ll discover in Hootsuite Analytics.
- Export, customise, and white-label reviews in seconds
- See precisely when to publish based mostly in your distinctive viewers and aim
- Get a glimpse into the way you’re performing towards your rivals
- See post-by-post efficiency and monitor lots of of metrics in a single place
Inbox and neighborhood engagement
Flip conversations into gross sales with a extra customer-centric inbox. Hootsuite means that you can handle and reply to messages and feedback throughout your social media networks. Use it to answer to non-public messages and feedback on Fb, Instagram, Twitter and extra.
Whereas Social Studio does can help you reply to messages on Fb and Instagram, its features are restricted. For instance, it doesn’t can help you reply to Instagram messages which might be greater than six days outdated. In Hootsuite, your Fb, Twitter, and Instagram conversations keep in your inbox for six weeks.
Listed below are just a few of the inbox options we now have that assist us beat Social Studio.
- Join Salesforce, WhatsApp, Microsoft Dynamics 365, and extra to your inbox
- Combine chatbots to maintain messaging for you
- Delight clients and enhance with simple buyer satisfaction rating (CSAT) surveys
- Reply to non-public messages and public feedback throughout social media in a single place
- Reply to mentions on Instagram, LinkedIn, and YouTube proper out of your dashboard
- Use saved replies and automatic responses to avoid wasting time responding to messages
Social listening
Hootsuite gives extra bang to your buck than Social Studio relating to social listening. Salesforce costs based mostly on mentions per thirty days, so the extra mentions you need to monitor — and the extra in style your model — the extra you’ll pay. Hootsuite doesn’t restrict monitoring or cost additional to observe extra mentions.
Each Hootsuite plan comes with Streams that allow you to monitor hashtags, mentions, conversations, and competitor actions.
Need to go deeper? Get the Hootsuite Insights add-on. With Insights, you possibly can monitor model sentiment, emotion, mentions, demographics, and extra. Simply monitor developments and dig deep on client analysis with superior search choices.
Worker advocacy
Social Studio doesn’t provide an worker advocacy instrument, whereas Hootsuite gives the {industry}’s greatest. Take your engagement and attain to new heights with Hootsuite Amplify.
Create on-brand posts to your workers to share and ship your message additional. This helps you develop your model’s attain whereas decreasing danger and making it simple to your staff to blast firm information, wins, and extra.
Compliance
For those who’re in an {industry} with stringent social media compliance guidelines (otherwise you merely need to be additional diligent), Hootsuite will help. Like Social Studio, Hootsuite gives customized entry permissions and approvals to make sure that the proper eyes see content material earlier than it goes reside. Customers may also create libraries of pre-approved content material to make sure compliance.
Hootsuite has achieved compliance with the Cyber Necessities program and is Federal Danger and Authorization Administration Program (FedRAMP) permitted. You’ll be able to learn extra about how Hootsuite helps manufacturers keep compliant right here.
Why Hootsuite is the most effective Social Studio different
Salesforce Social Studio sundown: FAQs
Is Salesforce Social Studio being discontinued?
Sure. Salesforce introduced in 2022 that it will be retiring its Advertising Cloud Social Studio merchandise. Social Studio customers will lose entry to their accounts on Nov. 18, 2024. In case your contract ends earlier than then, you’ll lose entry on the ultimate date of your settlement.
What’s changing Salesforce Social Studio?
To our data, Salesforce doesn’t plan to switch Social Studio with one other social media administration instrument. As an alternative, the corporate recommends utilizing “third-party different merchandise,” equivalent to Hootsuite.
Hootsuite is the general greatest Social Studio substitute. No Salesforce Social Studio rivals provide the identical options throughout neighborhood engagement, publishing, social listening, and analytics as Hootsuite.
What does Salesforce Social Studio do?
Social Studio is Salesforce’s reply to a social media advertising and marketing and social listening instrument. It means that you can create a social media calendar and schedule posts throughout essentially the most broadly used social media platforms. It additionally gives social monitoring instruments to assist customers monitor mentions, hashtags, key phrases, and conversations about their model and {industry}.
How a lot does Salesforce Social Studio price?
Word: Salesforce is now not promoting licenses to Social Studio, and it isn’t presently in the stores.
Salesforce Social Studio pricing begins at $1,000 per thirty days and goes all the way in which as much as over $40,000 per thirty days. For essentially the most primary Social Studio plan, there’s additionally an added price of $500 per thirty days for publishing. There are 4 Social Studio plans with month-to-month charges beginning at $1,000, $4,000, $12,000, and $40,000.
Salesforce units their costs based mostly on “month-to-month mentions,” or what number of mentions you need to monitor and analyze per thirty days. In addition they worth based mostly on what number of social media accounts you need to add. You’ll pay a premium with Social Studio if you wish to join greater than two social media accounts.
There’s no higher Salesforce Social Studio different than Hootsuite. Publish, monitor, interact, and promote extra with Hootsuite’s industry-leading social media administration instruments. Strive it free of charge as we speak.
Handle all of your social media in a single place, measure ROI, and save time with Hootsuite.
