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HomeMarketingAll Quiet on the Western Mezzanine: Contained in the 2023 Oscars

All Quiet on the Western Mezzanine: Contained in the 2023 Oscars


If I had made an Oscars speech at Sunday evening’s ninety fifth Academy Awards, it’d be to thank my mother for digging in my childhood bed room closet to discover a swimsuit I might put on to the ceremony.

Positive, I seemed extra like I used to be about to make a First Communion than attend the Oscars, however while you get an sudden alternative to attend the Academy Awards, it’s best to take it. Shouldn’t you?

Although many points of Hollywood’s greatest evening lived as much as the “visually gorgeous expertise” promised by govt producer and showrunner Glenn Weiss forward of Sunday’s ceremony—which featured seven Oscar wins for Every thing All over the place All At As soon as (together with Finest Image and a Finest Actress trophy for earlier Adweek cowl star Michelle Yeoh), a historic evening for Asian illustration in movie and even an actor parading round as Cocaine Bear—it wasn’t all glitz, glam and bear cosplay.

From among the most sudden snubs of the evening being manufacturers to Hollywood’s secret “power” disaster, right here’s what you didn’t know in regards to the ninety fifth Academy Awards.

Not all viewing experiences are created equal

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The view from Mezzanine 3 within the Dolby Theater.Invoice Bradley/Adweek

“Ouch” was the primary phrase I heard after getting into the Dolby Theater in Los Angeles when the ushers checked out my seating task.

I used to be excessive up in Mezzanine 3, to this point previous the nosebleeds {that a} digicam suspended from the ceiling blocked the view of a pea-sized Girl Gaga for many of her stripped-down efficiency of “Maintain My Hand” from High Gun: Maverick.

However being on the Oscars remains to be being on the Oscars, regardless that you’d should duck if Tom Cruise did a flyby in an F-14. Nonetheless, attending the present made it clear that there are distinct variations between the expertise within the theater and the one viewers see at dwelling.

For example, this 12 months’s Oscars was speculated to introduce a extra multiscreen expertise, with the Academy of Movement Image Arts and Sciences posting movies of acceptance speeches on TikTok and Fb, and Disney+ even streaming the Oscars present stay in elements of Europe.

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