December thirty first is not any odd day at ZoomInfo. Years in the past, it was renamed New 12 months’s Closin’ Eve — a day filled with celebration, promoting, and the occasional superstar cameo.
Historically celebrated in-person, the vacation was held just about for the second yr in a row, however that didn’t cease the social gathering.
New 12 months’s Closin’ Eve 2021 was an enormous success due to a considerate and meticulous group decided to shut out one other yr with laughter and pleasure.
Listed below are only a few parts that made the day particular.
Recent Tackle Custom
In 2020, ZoomInfo had many rewatchable moments (like our firm IPO) that helped fill time and hold manufacturing shifting. This yr, the producers labored exhausting to create utterly unique, never-before-seen content material. As you’ll be able to think about, it was fairly the endeavor, but it surely paid off.
“We knew coming off the success of final yr that we needed to do it once more,” says Lauren Penney, a gross sales enablement supervisor and one of many occasion’s emcees. “The time we needed to plan, the group we had, the power to herald a number of completely different groups, simply made this yr that a lot better.”
They created an entertaining mixture of recent content material and up to date traditions, together with celebrating particular person milestones like weddings, infants, and new pets. In addition they stored a stay countdown to our gross sales purpose so that each group member might tune in to see how we have been monitoring and think about every sale in actual time.
“I don’t suppose it would ever really feel precisely because it did earlier than COVID till we’re all again collectively, but it surely’s a very nice means in quarantine to get us feeling no less than midway there,” Penney says.
Featured Expertise
Groups and people confirmed off their musical expertise by singing, dubbing, and dancing to their favourite songs. From a “Mr. Brightside” cowl sung by Jo Zichterman, to an unique track about our core values carried out by varied staff, we coated all genres and found some nice expertise throughout the group. The video beneath showcases our gross sales enablement group and the way they’re all the time round to assist, set to the tune of “Assist!” by The Beatles.
Spiffs Galore
A seemingly countless quantity of prizes got away throughout our gross sales and buyer help groups.
Kai’lia Sparks, an educational designer for gross sales enablement, hosted varied contests all through the day that includes a great deal of prizes together with firm swag, a MacBook Professional, money, and ZoomInfo shares. And a few of the rewards have been a bit extra out-of-the-box, like the chance to decide on the outfit for a member of the manager group.
“The manager group actually stepped up and gave away some unbelievable prizes out of their very own stock,” Penney says. “Chris Hayes, our COO, gave away a month together with his Porsche.”
The actions ranged from a bracket problem to superlatives, with people from throughout the group sharing their most memorable buyer and prospect Refrain calls of 2021 as a way to win certainly one of 11 titles. Notable winners included Dan Strauss, voted probably to lift a future ZoomInfo rep, and Miranda Riendeau, who had one of the best pet cameo on a gross sales name.
Superstar Appearances
We had digital appearances from some legendary stars to encourage our gross sales group to maintain going. Acquainted faces made the occasion really feel a lot greater than simply our firm and impressed our group to maintain pushing towards their purpose.
Among the well-known names that graced our pc screens embrace Paula Abdul, Montell Jordan, Carole Baskin, Bruce Buffer, Sugar Ray Leonard, and the late Bob Saget.
Sustaining Motivation
We had motivational interviews with members of our management group and board of administrators, and people on the gross sales and buyer success groups. We shared the really unbelievable outcomes of our donation drive, by which we raised $2 million for youth- and family-focused nonprofits throughout the nation. Our CEO, Henry Schuck, stored the group pushing ahead with inspirational chats, together with studying out actual buyer evaluations that sang ZoomInfo’s praises and investor quotes congratulating everybody on a tremendous yr.
That’s a Wrap
Our New 12 months’s Closin’ Eve custom will stay on. We’re trying ahead to the day after we will be again in particular person for the celebration, however till then, the digital festivities will proceed to deliver us collectively.
“It’s simply a good way to unify the complete firm and be sure that we’re ending the yr on the identical web page, shifting in the identical course, and beginning off 2022 in a very robust, cohesive means,” Penney says.
