Google Search is the primary advertising channel for many corporations. It’s free to make use of and a straightforward solution to drive individuals to your web site. Nevertheless, selling your product utilizing just one channel, like Google Search, limits the variety of potential prospects who see your product and creates uncertainty.
There’s a near-infinite quantity of written content material and firm blogs for Google to tug from. How do you differentiate your self? How lengthy will it take you to rank? When will you see a robust ROI?
Ellen Lichtenstein is a Sr. Content material Specialist at AgentSync, an organization that helps insurance coverage businesses and carriers cut back their compliance danger and streamline operations. Within the early levels of her profession, Ellen labored as a producer and casting director on the earth of unscripted tv. In that area, speaking by way of movies was not non-compulsory. After transitioning to creating content material for the insurance coverage business, Ellen has made a behavior of including video into the combo.
This behavior made her take a look at the affect of embedded movies on AgentSync’s natural search rankings. Up to now, making a video for a weblog put up has resulted in increased rankings and weblog engagement.
We interviewed Ellen, who has eight years of expertise working in Vyond, to learn the way AgentSync has been utilizing Vyond for the previous yr to outrank opponents on Google. Apply her classes to develop your content material’s ROI and engagement.
What made you begin utilizing video content material?
A number of the matters we cowl is usually a bit exhausting to grasp. Together with a video permits readers to soak up that info in one other manner. Video content material can be recognized to carry out fairly properly in natural searches. So when it is sensible, we enhance our presence within the search outcomes by together with movies in our weblog posts.
Not each video creation course of is alike. What does yours appear to be?
Often, my course of begins with writing a script. Every line corresponds to a scene quantity in Vyond. I don’t at all times define my concepts for the visuals. However I have a tendency to try this if I’m making a video for somebody much less acquainted with my work or with video creation typically.
If I must get sign-off on the visuals earlier than I start working in Vyond, I’ll create a desk. One column comprises the script traces (both voiceover or phrases on display screen), and the opposite column comprises an outline of what is going to seem on the display screen.
I’ll simply write out the traces if it’s pointless to log out on the visuals. After spending a lot time working in Vyond, I often discover my traces correspond precisely with what is going to find yourself in that scene quantity. However there are at all times surprises after I get into Vyond the place I would like to vary one thing up, like splitting a scene into a number of items or combining scenes into one.
What affect have you ever observed because you started utilizing video in your advertising efforts?
Our workforce tracks how a lot engagement the movies get on our social posts and the way properly the weblog posts carry out in natural search outcomes which have movies embedded in them. Up to now, we’ve seen a sample of elevated and constant development in web page views after including a video to a weblog that was beforehand printed text-only.
Gradual enhance in weblog put up web page views since including a video to a weblog put up
For instance; we printed a weblog in July 2021 and charted its pageviews. You may see there wasn’t lots of visitors at first, which is ok as a result of it was new. We’d anticipate to see extra visitors over time. Then we added a video in mid-September. You may see the month-to-month web page views for September had been rather a lot increased than the August web page views when there was no video. And it’s continued to develop since then.
In one other occasion, we noticed a weblog put up transfer up eight spots in rating for a selected key phrase after including a video to that put up.
We additionally publish movies on LinkedIn and Twitter to see further engagement we would not in any other case expertise with simply the weblog put up with out the video.
Inform us a few current video that exceeded your expectations of what video can do.
Just lately, AgentSync partnered with Senior Life Insurance coverage Firm. The aim was to create a custom-made producer onboarding portal that took Senior Life Insurance coverage’s agent onboarding course of from days to minutes.
We produced a video, together with utilizing Vyond for elements of it, and put some paid advert spend behind it. We needed to inform this highly effective story and present potential prospects the development they may anticipate by adopting our expertise and a few customizations. We have now been very impressed with the outcomes.
This video has introduced in numerous certified leads and contributed considerably to our gross sales pipeline. That’s proof of how the AgentSync/Senior Life Insurance coverage story impacted our viewers of potential prospects when instructed by way of a brief video.
You’ve been utilizing Vyond for eight years. Which elements of it do you want essentially the most?
I discover Vyond to be extraordinarily user-friendly and intuitive. As somebody who comes from a video manufacturing background, many of the options and functionalities of Vyond are intuitive to me. I’ve used Vyond throughout many corporations and purchasers, in-house and as a contractor by way of my very own firm.
I’ve usually used Vyond for instructional functions for each inner and exterior audiences. For instance; I’ve used it to teach workers about firm tradition and advantages and to show potential prospects about business matters related to my purchasers and their merchandise. I’ve even used Vyond as certainly one of a number of instruments in a large-scale public well being initiative. In all circumstances, Vyond helps me convey complicated info to audiences of various training ranges in a manner they will take up and retain.
How lengthy did it take to really feel such as you mastered Vyond?
It took me about six months to really feel like I actually knew Vyond. My expertise have continued to develop through the years, and I’m positive there are options I don’t even make the most of.
I credit score my experience in Vyond to a bigger understanding of visible storytelling strategies and expertise creating content material throughout numerous media and lots of use circumstances. Vyond was easy to study and performs as I might anticipate it to.
What recommendation would you give a reader who needed to strive Vyond after studying this interview?
Simply get into the platform and use it. You may positively spend time watching coaching movies and collaborating in instructional sources. Nonetheless, I believe one of the simplest ways to study is by doing.
Past that, my recommendation is to get inventive and experiment with the software program. I’m at all times shocked by how a lot I can do after I discover completely different capabilities and mix them in distinctive methods.
Animate movies to extend your weblog’s engagement and revenue
With instruments like Vyond, manufacturers can entry an expert suite of animation instruments to adapt any weblog content material right into a video and enhance your web page periods.
Including Vyond movies on their website has elevated corporations’ conversion fee by 67% and social media shares by 375%. Due to our templates, you’ll be able to make the most of these advantages no matter your animation expertise.
