How a lot time do you spend designing a single message? If it takes a couple of hours to generate an acceptable header, an express e-mail physique, a simple CTA button, and compelling visuals, we’re right here to assist!
On this piece, you’ll be taught extra about modular e-mail structure.
Modular e-mail structure: what’s all of it about?
When making use of modular structure, you may think about your messages as a set of Lego blocks you can combine, add, and delete the best way you need. A modular e-mail template includes a number of items answerable for sure design parts (photographs, movies, social media hyperlinks, and CTAs). There are additionally modules like footers, headers, product playing cards, and banners accessible.
You need to use these editable modules throughout quite a few e-mail advertising and marketing campaigns and layer them in numerous mixtures. It’s additionally potential to develop a sequence of modular e-mail templates for varied functions, like newsletters, promotional messages, and transactional emails. Then, all it’s important to do is simply shuffle modules to succeed in the aims of your e-mail marketing campaign.
If you wish to find out how modules can save time on e-mail manufacturing, please watch the video under:
Simplify your modular design course of with Stripo
How one can profit from modular e-mail structure
Conventional e-mail templates provide their very own benefits, like personalization and enhanced buyer satisfaction, however if you’re on the lookout for a method to avoid wasting time and be extra versatile, think about using modular e-mail architectures to empower your advertising and marketing technique.
Let’s be taught extra about the important thing advantages of modular e-mail architectures that may convey vital enhancements to your advertising and marketing actions:
1. Model-consistent e-mail design
Model consistency is among the important e-mail advertising and marketing guidelines to take into consideration for a profitable marketing campaign, as your recipients ought to discover your messages amongst tons of of others of their inboxes and affiliate your organization with the values you may have chosen to emphasise.
Put together a set of brand-consistent modules and equip them together with your brand, company shade scheme, and recognizable fonts. Then, share these templates with e-mail entrepreneurs in order that your teammates can insert related content material and ship attention-grabbing messages to your subscribers.
Right here is an instance of how McDonald’s maintains model consistency utilizing a number of modules. You possibly can discover their recognizable brand and noteworthy model colours very quickly.
(Supply: Actually Good Emails)
You possibly can lock within the parameters and drag and drop your saved content material modules. Sticking to your model id tips has by no means been simpler!
2. You pace up e-mail manufacturing
When you assembled a module library with varied modules for various aims, you may incorporate it throughout a number of e-mail advertising and marketing campaigns with out constructing each message from scratch. You’ll need a lot much less time to change the content material or rearrange some blocks.
Modular e-mail architectures prevent a ton of time and, with observe, you’ll be taught to supply skilled and trendy emails inside minutes as a substitute of hours!
Modular templates are extra manageable to design than conventional e-mail templates. You don’t have to create new templates for each e-mail advertising and marketing marketing campaign you implement. As an alternative, you simply have to choose one of many saved content material modules and alter them the best way you want. They’re straightforward to edit on the fly and it’s additionally potential to develop modules for varied varieties of e-mail messages.
These reusable modules will streamline the design course of on your teammates and allow you to arrange campaigns quicker than ever earlier than. You possibly can even design interesting emails in 1 hour as a substitute of 16!
Right here is how Grammarly utilized modular design to supply a thank-you e-mail and to current some helpful options with photographs and transient textual content descriptions:
(Supply: Actually Good Emails)
3. Price-effective choice for quite a few e-mail advertising and marketing campaigns
Since you may reuse modular e-mail templates everytime you want them, you don’t need to buy a lot of conventional templates for each launch. Thus, you may plan your price range extra successfully and redirect cash to extra strategic endeavors.
If value effectivity is among the essential priorities for you and also you need to learn to profit from modular e-mail design, you may join as a beta tester to achieve early entry to Stripo’s new builder. We’ll concentrate on the modular system and you’re going to get an opportunity to make your inventive concepts a stable actuality.
4. Trouble-free last-moment adjustments
Tight deadlines and last-moment adjustments from colleagues are usually not an issue anymore. Even when there are a number of ideas and adjustments to be made, modular e-mail architectures will allow you to repair all the pieces inside minutes with out messing up your model id.
5. Area for creativity
By making use of modular e-mail templates, you may overlook about boring layouts that look the identical throughout all campaigns. Such an method gives the area for creativity and lets your messages stand out in subscribers’ clattered inboxes.
You possibly can add or take away modules and mix them with one another to fulfill your wants. From background colours and font kinds to CTA buttons and product playing cards, you may apply your whole creativity to make your emails look interesting and recognizable.
(Supply: Stripo Template)
6. No coding abilities are wanted
Don’t fear in case you have by no means written a line of code in your life. With such a handy e-mail structure, you simply need to arrange modules in an editor to start out designing your attention-grabbing messages straight away.
Even if you wish to rent a developer to create a singular design, your specialist should do it simply as soon as. Then, it can save you it to your library and use this custom-made module throughout your future campaigns.
How does a modular e-mail template truly operate?
Modular e-mail architectures may help you stay model constant, make the design course of simpler, and create eye-catching messages a lot quicker than utilizing conventional e-mail templates.
You would possibly need to assemble a template with three modular blocks: a video describing your product, a textual content description, a CTA button, and social media hyperlinks. Our e-mail design platform will allow you to search out appropriate pre-built modules and remodel them right into a responsive template. After that, you may insert your content material and export the message to the ESP you like.
What’s extra, you may profit from two choices with Stripo:
1. Customized-made modules
You or your developer can create modules from scratch to satisfy your marketing campaign’s particular wants. Simply save these modules to your library and use them as many instances as you’d like!
2. Stripo’s modules
We provide 500+ modules you can add to your templates and edit as wanted.
All of our templates are divided into a wide range of modules. You simply have to choose any template, discover a module you want, and put it aside to your private content material library.
In consequence, you gained’t need to spend hours designing each e-mail from the bottom up. As an alternative, you should use the beforehand saved content material modules and shuffle them nevertheless you need.
Right here is an e-mail instance divided into a number of modules: a header, a physique textual content with a CTA, three blocks with photographs, and a footer.
(Supply: E-mail from Each day Yoga)
Wrapping up
Modular e-mail structure is usually a cost-efficient solution to save time, stay model constant, and streamline the design course of. You can too use such templates throughout quite a few e-mail advertising and marketing campaigns and put content material modules in numerous mixtures.
By following basic e-mail advertising and marketing guidelines and utilizing a modular structure, you’ll make your advertising and marketing marketing campaign a hit. With Stripo, you may already profit from an intuitive modular system to get your messages observed and skim.
Use a responsive modular system to avoid wasting assets and design interesting emails inside minutes
