AdTech Insider with Nikunj from NDTV
Studying Time: 3 minutes
Strategic alliances are important for organizations seeking to develop and seize new enterprise alternatives. Getting these partnerships proper, nevertheless, requires meant and calculated efforts involving strategic choices, accomplice analysis, and longer-term alliance administration. To grasp all that goes behind forming sturdy partnerships and alliances within the adtech area, we interviewed Nikunj Khanna, who works in direction of forming key alliances and partnerships at NDTV and independently manages high-value offers with companions comparable to Amazon, Fb, Google, Alibaba and so forth. Let’s take a look at this week’s AdTech Insider to assemble some priceless insights.
Nikunj’s Profession Path
“Again in 2008, I began my first consulting job as an analyst. Throughout this stint, I bought publicity to quite a lot of industries, together with FMCG, retail, and so forth. After 2.5 years, I made a decision to strive one thing by myself from a enterprise standpoint. It was at the moment once I bought to know that NDTV was arising with its e-commerce portal. Although I meant on working with the e-commerce section earlier, nevertheless, I joined the media section at NDTV. It’s been 7 years now and I can say that NDTV is a superb place to work!”
How Nikunj fosters good relationships at NDTV?
“I strongly consider within the saying – “You’re nearly as good as your means to affect others.” Communication and understanding are very important for fostering good relationships on this fast-paced world. There’s a totally different approach of speaking with every section of the working class. Everybody has their very own goals, and it’s my job to grasp that. As soon as that’s recognized, adaptability is once more essential.”
Views in regards to the digital enterprise mannequin of NDTV
“Every partnership is exclusive at NDTV. There’s a rigorous analysis course of required. Targets are set for every particular person, and as soon as they align with each events, a partnership is fashioned. This can be a recurring course of, views change.“
Ideas on a candid day at work for Nikunj
“I begin my day with a cup of espresso. Often, my calendar is booked 2-3 days prematurely, however as they are saying, nothing goes as per plan. My section of labor relies on company stakeholder targets, so we will not be accountable for something, however we’re actually accountable for every part. My telephone is buzzing away all through the day, when it comes to streamlining and coordinating. So even when my calendar appears to be like gentle some days, it isn’t the case.”
What makes NDTV stand aside when it comes to its tradition?
“At NDTV, we consider in following a “Greenfield atmosphere”, which implies that I can stroll as much as my bosses with any random concept, and they’re at all times open to dialogue , this retains us forward of the work. On account of this, NDTV additionally has some first in market tales that we’re very proud to speak about. I can proudly say that collaboration runs within the veins of each worker right here.”
Expertise with VDO.AI
“For the reason that starting of NDTV’s affiliation with VDO.AI, Amandeep and I had a really clear imaginative and prescient as to what was required, and we had every part found out objectively to make this partnership fulfilling. For the primary 30 days, we had our goals found out and the way to earn more money out of them. With VDO.AI, we’re determining extra methods to broaden and searching into how the present enterprise mannequin is doing and the right way to beat the market challenges and get the enterprise again on monitor.”
About Nikunj
Having over 15+ years of expertise in Enterprise Technique, Progress & Transformation, Nikunj is at present heading the Key Alliances and Partnerships for the digital enterprise of NDTV. He has not solely multi-industry publicity but additionally a singular understanding of the professionals and cons of assorted approaches to the market. As part of his present function, he appears to be like into company technique, new enterprise alternatives, key enterprise account administration, data-centric determination making, and way more.
