At ActiveCampaign, we need to ship the very best buyer expertise to our personal customers, and that’s why we routinely ask for suggestions throughout channels to make sure they’re profitable. For our 180,000+ prospects internationally, we routinely say that buyer satisfaction is a serious key to development. We measure our personal success by our prospects’ success, so we all the time hearken to what they need to say. If a buyer is experiencing a difficulty, has a criticism, or simply wants somebody to hear, we’re all the time right here.
Your high objective needs to be to meaningfully join with prospects and provides them the very best expertise throughout all touchpoints alongside their buyer journey, and that features preserving them comfortable effectively after they buy or convert. Some of the reviewed gadgets of our platform is our electronic mail editor expertise, which is why we’re very excited to announce our new and improved electronic mail designer.
Trying to present a greater product? Ask your prospects what they need.
Certainly one of our core values is to Iterate Every thing, At all times. One other is to Make the Buyer A Hero. To deliver these values to life, we regularly overview buyer concepts via our dashboard, analyze function utilization, speak to prospects to grasp their targets, and collect sentiment on particular options to make sure we’re dedicating our sources to the proper locations.
It is sensible that our electronic mail designer is probably the most reviewed side within the platform: electronic mail advertising and marketing automation is the spine of nearly all of advertising and marketing engagement methods. Whereas different channels have emerged and are optimized throughout the ActiveCampaign platform, electronic mail advertising and marketing automation nonetheless boasts the best ROI for every $1 spent and is essential to buyer engagement.
Our customers anticipate the e-mail design expertise to be dynamic, dependable, and intuitive to allow them to spend much less time constructing emails, and extra time creating distinctive experiences throughout the entire buyer journey. We’re wanting ahead to repeatedly providing every buyer the very best service with this new designer. Need to see the designer for your self? Take a look at our overview webinar to see a demo and study extra.
A brand new designer means new options
We’re including some web new options to the lineup that may enhance your general electronic mail constructing, and supply a fantastic expertise to your prospects. Take a look at what’s new:
- HTML to Drag and Drop toggle: You resolve the way you need to construct your emails by simply switching between the traditional drag and drop, or detailed traces of HTML.
- Countdown timer block: Working in direction of a particular occasion or providing a flash sale? Embrace a timer block as a dynamic strategy to let prospects know to behave quick.
- Slide to measurement columns: You might have the facility and skill to really customise your emails, and that’s true throughout total templates or small changes like column measurement.
You’ll discover that not all performance from the traditional designer is included but within the new expertise. However don’t fear, we’re constantly releasing options to get to parody throughout the builders.
Right here’s what’s arising and not too long ago launched:
- Saved blocks: In the event you use the identical sections, containers, or content material throughout a number of emails, it can save you content material blocks and shortly drag them into a brand new electronic mail with out beginning over utterly! (NOW LIVE!)
- Hyperlink monitoring: See if contacts click on any hyperlinks in your campaigns and emails so you’ll be able to perceive how prospects are participating throughout your emails. (NOW LIVE!)
- Automation emails: Arrange emails inside automation workflows and sit again whereas it sends to the proper folks based mostly on their actions. (NOW LIVE!)
- Deserted cart block: Ship a superbly designed electronic mail that comprises custom-made details about the product(s) a contact left of their cart and remind them to finish their buy. (NOW LIVE!)
- Hyperlink actions: Take motion when a contact clicks on a hyperlink inside an electronic mail, and perceive who they’re so you’ll be able to higher have interaction them sooner or later.
- Conditional content material: Ship the proper content material inside an electronic mail to the proper individual, given their demographic information and previous behaviors.
- Ecommerce product block: Ship product suggestions inside your emails based mostly on a prospects previous searching or buy historical past.
Get began with higher emails
We wish our prospects to inform us what they want, not the opposite method round. Now, all prospects can entry the brand new designer to check out the brand new feel and look, and supply direct suggestions to enhance future releases!
