Podcasts have just lately grown into one of the crucial standard types of content material. In keeping with DemandSage, there are at the moment over 2.4 million podcasts with greater than 66 million episodes between them! Podcasts can create an in depth variety of alternatives for PR and advertising groups akin to sharing new merchandise, innovation, initiatives, analysis, and so forth., and needs to be used as a part of an general communications technique. Nonetheless, there are some finest practices and useful tricks to think about earlier than diving into the podcast area.
First issues first, do your analysis! Determine podcasts inside your business that cowl matters you’re already an skilled on. Unsure the place to start out? My favourite software for podcast analysis is PodSeeker, as a result of it offers you a contact e mail and reveals what number of month-to-month listeners a podcast has, which might help gauge relevance. Moreover, listed below are among the issues I wish to search for in a podcast: has it mentioned your rivals, talked about or interacted together with your group earlier than, featured different visitors in the identical position/title, or coated matters you usually talk about?
For those who or somebody at your organization is seeking to share details about a product, companies, experiences, and so forth., make certain that the podcast really accepts visitor earlier than pitching. In keeping with Muck Rack’s “State of Podcasting 2022” report, 81% of podcasts characteristic visitors typically or usually, so you have to be in luck.
After you have your podcast targets recognized it’s time to create a pitch. In keeping with Muck Rack, present occasions are the main supply of inspiration for podcast content material. So, your pitch needs to be tied to related and well timed occasions or matters inside your business. Solely 22% of podcasters surveyed depend on matters launched completely through pitches, so your matter shouldn’t be random, however as a substitute well-informed by present occasions, information, matters or analysis.
When you’ve formulated a superb pitch, it’s equally essential to know what makes a foul one. Muck Rack states lack of personalization, complicated topic traces and unhealthy timing are the main the explanation why podcasters will reject a subject or visitor. In actual fact, lack of personalization ranked even larger this 12 months at 51% of respondents vs. 47% in 2021. Moreover, 55% desire pitches which might be 200 phrases or much less and notably, most had no choice on a day of the week to be pitched. Of the podcasters which have a most well-liked pitch day, Tuesdays have been on the high of the listing.
Moreover, podcasters wish to know you’re acquainted with their reveals. They need you to overview their web site and content material or overview their social media presence earlier than pitching. This additionally lets you higher personalize your pitch, thus elevating the probabilities they’ll reply and invite you on their present.
With all that in thoughts listed below are a couple of key extra issues to remember when drafting a podcast pitch:
- Your topic line needs to be clear and particular. For instance: “New Podcast Visitor? [Guest Name from Guest Company]”
- Make it personalised! Point out the podcast or the host by title within the first sentence.
- Preserve it quick, as talked about above, below 100 phrases is the candy spot.
- Hyperlink to your visitors LinkedIn or digital portfolio so the host can simply verify them out.
- Reference current analysis or an occasion you could discuss.
- Comply with up! Typically the timing is simply off, proceed to comply with up weekly a handful of occasions.
Podcast recognition is growing. In actual fact, 64% of these surveyed consider podcasts will probably be much more standard within the subsequent two years. If in case you have plans to faucet into this medium, you’ll want to comply with a few of these ideas to make sure your outreach efforts are successful. Completely happy pitching!
Cassidy Tamburro is program government at Voxus PR.
