A Legacy of Innovation & Wellness

Based in 1889, Mentholatum® is a number one supplier of well being and wellness merchandise, famend for its high quality topical ointments, lip balms, and over-the-counter medicines. The corporate continues to guide the trade with revolutionary merchandise that improve shopper well being and well-being.

Since its inception in 1889, the corporate has advanced from a modest enterprise right into a globally recognised chief in private care, pushed by innovation and shopper belief.

Mentholatum® at 135: Honouring a Custom of Innovation and Wellness

As the corporate celebrates this milestone, it displays on its wealthy historical past and enduring legacy as a pioneer in well being and wellness merchandise. From humble beginnings to turning into a worldwide chief, Mentholatum has remained steadfast in its mission to reinforce lives by means of high-quality wellness merchandise, all the time placing shopper well being on the forefront.

All through its storied historical past, the model has been on the forefront of creating efficient well being options with legendary manufacturers like Mentholaum®, Rohto® Eye Drops, Oxy® Zits Care, Hada Labo® Pores and skin Care, Deep Heating® Ache Aid, Softlips® Lip Care, Crimson Cross® Oral Care, Fletchers® Digestive Care, and so on.

A Legacy of Wellness: Thrilling New Product Launches

This yr’s celebration underscores the corporate’s ongoing dedication to innovation with a number of thrilling new product launches:

• Rohto® Twin Mild Aid Eye Drops:

In 2024, Mentholatum® introduces the Rohto® Twin Mild Aid eye drops, a twin lubricant that helps defend corneal cells from UV and Blue Mild harm. This cutting-edge product combines superior expertise with user-friendly options to offer complete eye care aid.

• Oxy® Zits Care Reinvigoration:

The Oxy® Zits Care line has been refreshed and expanded with two new merchandise: Oxy® Physique Wash and Delicate Pads. This relaunch displays Mentholatum®’s dedication to staying forward of pimples care innovation and delivering efficient pimples options to teenagers.

• Mentholatum® All Pure Vapor Rub:

Emphasising pure wellness, the Mentholatum® All Pure Vapor Rub gives a refreshing various for efficient cough aid. Formulated with all-natural elements, this new product aligns with up to date preferences for clear and sustainable well being options.

• Softlips® Naturals Medicated Lip Balm:

The Softlips® Naturals Medicated Lip Balm is designed to offer soothing aid with a concentrate on pure elements. This new addition to the Softlips® vary exemplifies Mentholatum®’s dedication to merging efficacy with pure care, providing customers a premium lip balm expertise.

• Mentholatum® Heel Revival Cream:

This groundbreaking cream harnesses patented expertise and has been clinically confirmed to penetrate the pores and skin deeply, successfully treating fungal infections. Heel Revival Cream stands out for its superior method, which delivers deep, restorative care to the toes.

Wanting Forward: Persevering with the Legacy of Innovation and Wellness

Hiroshi Mori, President of The Mentholatum® US Firm, stated, “As we have fun 135 years, we replicate on our achievements and sit up for the long run. ” He added, “Our newest improvements and dedication to shopper well-being spotlight our ongoing mission to offer efficient well being options.”

As The Mentholatum Firm commemorates 135 years of unwavering dedication to well being and wellness, it continues to look towards the long run with a dedication to innovation and excellence. Constructing on a legacy that spans greater than a century, Mentholatum stays centered on its mission to enhance lives worldwide, making certain that the subsequent chapter of its story is as impactful because the final.

For extra particulars on Mentholatum®’s anniversary celebrations and household of manufacturers, go to mentholatum.com.

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