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As an entrepreneur, a pitch deck is your strongest instrument to impress buyers and lift investments from them. Nonetheless, creating the right pitch deck could be a actual problem, and solely 1% of pitch decks reach buying funds! So, how do you make issues work right here?
To make a convincing affect, your pitch decks ought to inform an partaking story that covers the purchasers’ issues, the answer you present, market situations, your financials, your traction and predictions and all different related particulars. On the similar time, the presentation also needs to be concise and persuasive. How do you obtain this steadiness?
Top-of-the-line methods to make such a concise but convincing pitch deck is through the use of information visualization. In any case, visible content material constitutes 90% of the data transmitted to the mind, and we course of visuals 60,000 instances faster than textual content! So, this text will deal with the artwork of visualizing information in your funding deck, serving to you make advanced data extra partaking, accessible and persuasive for buyers. Let’s start!
Significance of knowledge visualization in pitch decks
Knowledge visualization performs a vital function in pitch decks, because it means that you can current advanced data clearly, concisely and visually appealingly. A well-crafted pitch deck ought to convey your startup’s story and showcase your information in a approach that rapidly and successfully communicates your enterprise’s potential.
Do not forget that buyers evaluation quite a few pitch decks, and the common investor spends solely 3 minutes and 44 seconds on a pitch deck, so utilizing information visualization is important for making a memorable, concise and convincing pitch deck is important.
Knowledge visualization will drive the success of your pitch decks in any respect factors, from Seed to Collection A! So, you could perceive and comply with the ideas of visualizing information successfully in any respect phases. Listed here are some pointers that will help you do that simply.
Associated: 4 Methods for Pitching Firm Tales That Rise Above the Noise
Selecting the instruments: Deciding on the precise charts and graphs
Choosing the proper charts and graphs in your information is significant for an efficient investor deck. Take into account your viewers, the kind of information you might be presenting and the message you need to convey to decide on the precise visualization instrument.
I recognized 11 frequent forms of charts, graphs and tables which can be finest for visualizing information, each non-financial and monetary information visuals. Let’s take a look at these graphs and their functions that will help you select the precise one-
Non-Monetary Charts and Graphs
- Line Graph — Reveals the developments over outlined durations.
- Pie Chart — Shows distribution of a single information level amongst classes.
- Proportional Space or Comparability Chart — Represents market dimension and the portion an organization hopes to seize.
- Bar Charts — Compares totally different classes utilizing horizontal or vertical bars.
- Timeline or Roadmap — Demonstrates the corporate’s plans and milestones.
- Competitor Matrix/Comparability — Compares an organization’s options, strengths and weaknesses towards rivals.
Monetary Charts and Graphs
- Stacked Bar Graph — Demonstrates progress and distribution between totally different segments.
- Bar Graph — Reveals progress or developments in monetary information.
- Monetary Desk Snapshot — Offers a high-level abstract of economic projections.
- Line Graph — Shows developments in monetary information, akin to income or revenue.
- Stacked Space Line Chart — Reveals totally different section slices that make up total monetary figures.
Do not forget that you do not have to stay to at least one kind of visualization instrument. Use a number of charts and graphs in your funding deck primarily based on the slide’s content material and the facets being lined.
Associated: 5 Ideas for Taking Your Pitch Deck From Seed to Collection A
Including the visuals: Incorporating information visuals into your pitch deck
To create a cohesive pitch deck, be certain that information visuals complement your narrative and comply with a constant design throughout the presentation. Every visible ought to assist the details of the respective slide and should be strategically positioned to keep up the stream of your investor presentation or deck.
Furthermore, you could keep away from overwhelming buyers with information by together with solely probably the most related and impactful visuals. A few of the most compelling Knowledge Factors to Visualize in a Pitch Deck are:
- 1, 3, and 5-year income
- 1, 3, and 5-year profitability
- Buyer churn charge
- Buyer signups
- Buyer acquisition prices
- Break-even level
- MRR (Month-to-month Recurring Income) Development
- CAGR (Compound Annual Development Price)
- Gross sales
Enhancing the pitch: Balancing aesthetics and readability
Whereas creating visually interesting information visuals is vital, readability shouldn’t be compromised. Your pitch deck ought to steadiness aesthetics and readability, utilizing colours, fonts and design parts that improve the general message with out distracting from the info. Listed here are key factors to think about when designing your pitch deck:
- Choose applicable visuals — Select probably the most related visuals that improve your message whilst you make a pitch deck. This might embody graphs, tables and infographics.
- Use movies the place applicable — Do not hesitate to incorporate explainer movies to elucidate sophisticated ideas, as folks usually want movies to know new data. In any case, movies make up almost 82% of web site visitors!
- Guarantee readability — Choose for easy, easy-to-understand visuals which can be related to your information and message. Additionally, be sure that the visuals are appropriately sized and labeled to boost readability.
- Prioritize readability — Make sure that textual content is simple to learn through the use of clear fonts and applicable font sizes. Keep away from overcrowding the slides, and do not cross 75 phrases per slide.
- Use constant design parts — Apply a uniform design all through your pitch deck utilizing constant colours, fonts and magnificence. This consistency enhances the visible attraction and makes your presentation look polished {and professional}.
- Leverage whitespace — Whitespace, or empty house in your slides, may also help information the viewer’s consideration and forestall muddle. Use whitespace strategically to enhance readability and emphasize key factors.
- Colour scheme — Use a shade scheme that enhances your branding and improves readability. Keep away from utilizing too many colours or overly vibrant hues that may be distracting or tough to learn.
- Check and refine — Collect suggestions from others to make sure your pitch deck balances aesthetics, readability and informative worth. Iterate and refine the design and content material primarily based on the suggestions you obtain.
By contemplating these factors, you may make a pitch deck that’s visually interesting whereas successfully speaking your message to potential buyers.
A profitable instance of knowledge visualization in an investor deck is the one utilized by Uber of their early funding rounds. They used easy but compelling visuals and factors to exhibit their market potential, working areas, companies and progress trajectory. The proper visible instrument choice, readability and ease allowed buyers to rapidly grasp the startup’s progressive thought and potential, resulting in profitable funding rounds.
Associated: Profitable Fundraising Begins With a Stellar Pitch Deck
Conclusion
Incorporating efficient information visualization in your pitch deck could make a big distinction in capturing investor curiosity. By deciding on the precise charts and graphs, incorporating visuals strategically and balancing aesthetics with readability, you possibly can create a compelling and persuasive pitch deck that stands out among the many competitors. If you happen to discover this sophisticated, you can too go for a pitch deck company that focuses on making pitches with efficient information visualizations. All the very best!
