Because the inception of Hippo Video in 2016, we’ve been on a mission to revolutionize how companies and groups use video of their gross sales course of. Our all-in-one video platform has shifted how corporations use video by introducing user-enabling options comparable to gross sales pages, video analytics, the teleprompter, and much more. These distinctive options not solely made us a person favourite but in addition helped us stand out from the competitors.
However our quest didn’t cease there! Like each customer-focused firm, Hippo Video is dedicated to creating the very best video expertise for our customers and repeatedly strives to enhance their satisfaction. This is the reason, in 2022, we went one step additional in our mission by participating with our clients to hear and gather invaluable suggestions, and we inspired our customers to be as vital as potential.
On this weblog, we’ll take you on an thrilling journey via the evolution of Hippo Video over the course of 2022 vs 2023, together with the teachings we’ve discovered as a product. It will likely be brutal, actual, and trustworthy, so prepare for some deep insights. Let’s dive in.
Hippo Video as a product in 2022
Within the final couple of years, there was a rise within the viewers that believes in movies for gross sales. Whereas it’s nice information for a product comparable to ours, our staff took the time to talk with our customers about their video experiences, and the important thing observations had been an eye-opener, to say the least.
Listed below are seven key observations we’ve unearthed:
1. Hesitance in creating movies
Whereas we discovered that companies had been properly conscious of the facility of movies (which is why they bought the platform), their gross sales groups usually stay apprehensive about incorporating it into their gross sales course of. This could be as a result of lots of them both really feel not sure about utilizing movies or as a result of they’re nonetheless restricted to solely creating fundamental webcam or display screen share recordings, which may result in much less engagement. These components might lead to groups shedding coronary heart and never being motivated to make extra movies sooner or later.
2. Productiveness is taking a success
A majority of the gross sales professionals we’ve spoken to acknowledge the worth of utilizing movies to shut offers; nevertheless, they solely use them for high-value offers or particular touchpoints within the gross sales cycle as a result of they imagine creating movies requires a big funding of effort and time—possible as a consequence of a perceived lack of productiveness.
3. Restricted scope to personalize and scale video efforts
Most of our customers felt we wanted to enhance our video scaling capabilities. They felt recording and personalizing movies repeatedly from scratch for each prospect was taxing and took a toll on their gross sales groups. Though they had been creating one video and personalizing it for a number of customers by filling of their names through merge fields on the video, it lacked the basic visible aspect of video personalization.
4. Prospects had been extra conversant in our opponents
Generally familiarity breeds enterprise. Regardless of having higher video capabilities and comparatively low value factors, our prospects didn’t know a lot about us—nice for our opponents, however not so nice for us. Plus, we additionally realized that our web site wanted a whole overhaul to rightly showcase our options, capabilities, and advantages that it may deliver to the desk as towards our opponents.
5. Modifying was a trouble
Whereas our Professional Edit function stays a well-liked modifying software, we’ve been receiving combined opinions about it. Customers discovered it a problem when it got here to creating exact trims between frames and including decrease thirds, titles, and transitions between frames. This lack of customization was particularly regarding to those that wished to present their movies an additional little bit of aptitude. Even with our sturdy modifying choices, customers had been unable to search out the extent of management they wanted to actually refine their creations.
6. A fundamental Hippo Video iOS app
For a very long time, our iOS app was lacking key options that had been accessible on our desktop model. Because it didn’t have an intuitive homepage, customers needed to faucet on a number of tabs to entry the video recording function—a tedious expertise in comparison with the streamlined desktop model. Moreover, display screen recording—a extremely requested function by our iOS app customers—was not but accessible. This in the end hampered the person expertise as they needed to make do with fundamental performance.
7. Lack of contextual monitoring of movies
Lastly, the convenience of monitoring the analytics of movies beforehand despatched out wanted enchancment. Customers needed to both keep in mind marketing campaign names or manually search via emails to search out them as a result of lack of a central hub that would replicate the video analytics in a single place. It was an ineffective option to monitor movies, particularly once they wished to trace a number of movies. It took up their time and sources, leaving them unable to get the entire image of their video efficiency simply and rapidly.
Self-reflection is fairly deep eh? We really feel you! Let’s change up the beat and get to the great half the place we current to you all of the wonderful options which were protecting us up at night time.
It’s showtime!
A brand new and improved Hippo Video in 2023
As a customer-first video platform, naturally the subsequent steps we took upon amassing the client suggestions was to get to work and repair all of the gaps recognized. Our new focus was not simply to excellent every function, however to start out proper from the bottom up – together with the repositioning of our messaging.
Let’s look into every of them intimately:
Ranging from the fundamentals: Core Messaging
From 2016 up till 2022, our messaging has remained constant: a video platform that lets our customers simply create, host, and share movies. Nonetheless, since we’ve prolonged our capabilities additional with new and enhanced options, it was time to replicate them in our messaging. The brand new messaging encapsulates how Hippo Video empowers gross sales groups to rapidly and simply create extremely personalised, participating movies at scale (for various eventualities and touchpoints).
So what’s our present messaging?
Hippo Video, an interactive video CX platform that permits gross sales reps create and share personalised movies at scale to extend engagement.
The function enhancements and additions we’ve made in 2023
Our options can now be broadly divided into two classes:
- For enhancing productiveness
- For enhancing product usability
Let’s have a look at these intimately:
For enhancing productiveness
Options that fall underneath this class are these designed to shut the hole that gross sales groups felt wanted to be improved to scale their video creation. With these options, they will now put collectively movies in document time, permitting them to scale their video creation rapidly and effectively. Moreover, with the added ease of making movies, gross sales groups can use them at each stage of the gross sales course of and personalize them in nice element with none trouble, versus utilizing them selectively.
Let’s look into these productivity-enhancing options:
1. Video Flows
For our video-savy gross sales reps who’ve been bored with losing time recording the identical video content material over and over, our Video Flows is simply what they want. All they should do is choose a template that matches their use case, document a personalised introduction, add a pre-recorded video, after which add both one other pre-recorded outro or document a brand new one. As soon as achieved, they will hit “Save”, and the three separate movies can be seamlessly stitched collectively to create an impactful video in simply minutes.
To take it even additional, account admins can construct their very own custom-made template flows based mostly on their enterprise calls for and requirements to make sure that the movies stay constant. That method the admins and their staff members don’t have to start out from scratch each single time!
Key standout options inside video flows
a.A big selection of pre-built templates
We have now templates for each gross sales stage and use instances that gross sales reps can use to get in entrance of their prospects and clients. From prospecting, deal development, follow-up, closure, gross sales enablement, account administration, advertising, greeting, we’ve all of it.
b. Personalize background for each video, effortlessly
What higher method for gross sales groups to impress their prospects than by utilizing a personalised video background for each dialog? With the assistance of AI, gross sales groups can now customise video backgrounds for a whole lot of prospects with a single click on. Merely copy and paste the URL of the prospect’s LinkedIn profile or firm web site and hit “Save.” Voila! The video is prepared with a surprising and personalised background.
2. Humanize AI
For gross sales groups taking a look at scalability however not wanting to place in any effort, we heard them. Humanize AI is a revolutionary new software that eliminates all guide labour within the creation of a personalised video marketing campaign. All they should do is ship the Hippo Video staff one unique video marketing campaign and a CSV file containing the names and e mail addresses of their recipients. Humanize AI will then generate a whole lot of distinctive voice-personalized video greetings because the intro and sew them with the principle marketing campaign video so that every recipient can really feel just like the message is tailored only for them. Now protecting prospects engaged and the enterprise thriving is feasible with this next-level AI expertise.
3. AI Editor
Video modifying is a troublesome cookie for many gross sales reps isn’t it? Not anymore! Our AI Editor is all set to alter the video modifying course of for good. All it takes is clicking on the “AI Editor” tab after recording or importing a video. The AI Editor will then transcribe it into textual content, permitting them to simply reduce out filler phrases, undesirable traces, and gaps, similar to they might edit a phrase doc. Now they don’t need to painstakingly edit every body to make sure every part seems to be excellent. Equally, they will add titles, decrease thirds, transitions, and interludes by getting into the required textual content within the column offered, and voilà! A professional-liked edited video is prepared.
4. iOS app model 2.0
With lots of our clients recording movies on-the-go, it was excessive time we gave them the very best video expertise, even on our cellular app. Because of this, we did a significant enhancement to our dwelling display screen, and now they will entry all 5 options of Hippo Video: teleprompter, video flows, display screen recording, import, and Siri shortcuts—multi function place! Not do they should navigate via a number of screens or faucets—two faucets are all it takes to rapidly launch any function. This makes the video-recording expertise less complicated and quicker than ever earlier than.
The addition of Siri Shortcuts implies that they will management their Hippo Video app with only a voice command—no extra losing time navigating via menus, thus enhancing productiveness.
This groundbreaking replace of our iOS app model 2.0 brings collectively comfort and productivity-enhancing options comparable to display screen recording, a brand new dwelling display screen, and Siri shortcuts.
For enhancing product usability
We’ve put a number of effort into enhancing the usability of our product, ensuring that our clients have a terrific expertise when utilizing it. To realize this, we’ve carried out some progressive components – like shares and monitoring, and the flexibility to tag gadgets.
With shares & monitoring, our customers can get a complete overview of all their beforehand shared belongings in a central hub. We have now included intelligent filters comparable to context identify, final exercise on, medium of shares, pages considered, video watched and replies, so it’s simpler to watch video performances in a snap. And in the event that they’ve used movies in a gross sales web page, they will get detailed analytics right here nearly immediately to see how properly it has achieved.
With such detailed info on the fingertips of our customers, they will simply determine which types of content material are most participating with their target market, permitting them to tailor future campaigns.
6. New tag implementation
Organizing a big repository of digital content material is vital isn’t it? Tags to the rescue! Now our customers can simply handle all their belongings by merely creating a particular tag for every of them. The profit? As a substitute of looking via a number of subfolders and attempting to recollect the precise file identify, they will now discover each asset with tags. Which means they will now save the tags as movies, gross sales web page templates, photographs, paperwork, pdfs, and many others., and all corresponding belongings will immediately seem. Furthermore, admins may create particular tags for every staff to make sure all belongings are organized and accessible.
Our customers are speaking!
Our clients have been instrumental in serving to us attain unbelievable success in 2023. Their trustworthy critiques have performed a significant function in permitting us to enhance our services and products, and our customers are thrilled with the superior options that include our new upgrades. We need to spotlight two particular buyer critiques at this time.
Jay D Miller from Faultline Gross sales
This overview is particular as a result of Jay D Miller took to social media to specific his appreciation for Humanize AI, even earlier than the function was formally launched. His publish on LinkedIn rapidly gained traction, prompting pleasure from many, together with opponents within the trade.
Atrium Hospitality
Atrium hospitality has been utilizing movies throughout their a number of resort chains and noticed a formidable 60% surge in video creation due to our intuitive video flows – an enormous success that has led them to put it to use much more.
Conclusion
The Hippo Video staff persistently outdoes itself by placing buyer suggestions first. Collectively Hippo Video in 2023 strives in the direction of our mission of revolutionizing the way in which companies use video. The journey doesn’t cease right here, as we’ll proceed innovating and creating groundbreaking options that can assist our customers get probably the most out of their video technique. Strive Hippo Video without spending a dime at this time if you happen to haven’t and see what the deal is all about.
