Kate Moss and ATEEZ’s Seonghwa Entrance New Isabel Marant Marketing campaign

February 5, 2025

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Isabel Marant’s Spring/Summer time 2025 marketing campaign has simply been unveiled, and it options Kate Moss, a face intimately related to the model’s DNA. Moss, described as a “long-time good friend of the home,” embodies the Isabel Marant aesthetic so completely that she has, in some ways, turn out to be synonymous with the model’s fashion over the previous few a long time. This casting underscores the enduring relationship between the supermodel and the designer, highlighting how Moss stays a muse for Marant.

The marketing campaign’s styling, overseen by Emmanuelle Alt, the previous editor-in-chief of Vogue Paris, additional reinforces the acquainted Isabel Marant aesthetic. Alt, one other influential determine intently related to the model’s fashion, brings her experience to the marketing campaign, making this facet of the discharge, whereas actually trendy, not notably sudden.

Whereas Kate Moss’s presence within the Isabel Marant marketing campaign is a predictable and becoming alternative, the male lead affords a slight shock, Okay-pop star Seonghwa from the boy band Ateez. Whereas the most important names in Okay-pop have lately gravitated in direction of ultra-luxury French manufacturers, moderately than a model recognized for its “boho-chic” aesthetic like Isabel Marant, Seonghwa’s inclusion is maybe much less stunning than it initially seems. Given the immense world affect of Okay-pop and its stars, it’s comprehensible {that a} label as in tune with modern traits as Isabel Marant would function him of their marketing campaign.

The Isabel Marant marketing campaign, photographed in Paris by Robin Galiegue, prioritises its stars and clothes. Not like some campaigns that rely closely on elaborate settings, this one focuses firmly on Moss and Seonghwa, using clear white backdrops to emphasize their presence and the clothes themselves.

The marketing campaign’s aesthetic, very like the pairing of Moss and Seonghwa, evokes a mix of influences from the Nineties and the 2020s. This fusion of eras successfully captures the essence of the Isabel Marant fashion.

A big level is that whereas Kate Moss’s in depth modelling profession contains numerous campaigns (although her final look for Isabel Marant was in Autumn/Winter 2010), this marks Seonghwa’s debut in high-fashion promoting.

The model’s assertion emphasises the marketing campaign’s generational and cultural fusion theme, “This marketing campaign celebrates the passage of time, bringing collectively a Nineties icon and a 2020s Okay-pop star. It highlights Isabel Marant’s knack for bridging cultures and eras, crafting a world that resonates with each enduring fashion and modern youth.”

The marketing campaign’s potential impression stays to be seen, particularly given Isabel Marant’s latest struggles with gross sales development. Reviews from final November indicated a 31% drop in gross sales to wholesale and on-line retail shoppers from January to September 2024, following earlier declines in orders for his or her latest collections. Due to this fact, the success of this marketing campaign could possibly be essential for the model.

A outcomes presentation reviewed by Bloomberg Information revealed that Isabel Marant skilled a big decline in gross sales. The corporate’s total gross sales figures for the yr had been down 17% in comparison with the identical interval within the earlier yr, 2023.

The Isabel Marant marketing campaign, with its sudden pairing of Kate Moss and Seonghwa, underscores the evolving dynamics of the style business. Okay-pop’s world dominance continues to reshape model methods and even established labels like Isabel Marant recognise this cultural phenomenon’s energy. This marketing campaign is a compelling instance of how trend embraces new audiences and adapts to the ever-shifting panorama of superstar affect.