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Veteran marketer and worldwide keynote speaker Veronica Romney has launched her first ebook, Identification Advertising: Learn how to Create Loyal, Lifelong Followers and a Legendary Model (No Matter What You Promote). This groundbreaking ebook introduces a revolutionary four-step framework, The Identification Code™, to rework how companies interact, stand out in saturated markets, and create a legendary model. Not like different advertising books, Identification Advertising speaks on to as we speak’s discerning shoppers’ deeper identities and aspirations, providing a novel method to model constructing.
Rework Your Model: The Identification-Pushed Strategy to Success
This new ebook arrives as post-pandemic financial uncertainty and rising social division dramatically change how folks purchase. Mistrust is now the dominant issue. On the similar time, conventional advertising strategies—like creating faux urgency or utilizing fear-based ways that solely deal with product options and advantages, as an alternative of connecting with prospects on a deeper stage—have gotten much less and fewer efficient.
Romney’s ebook affords a well timed resolution for companies looking for to adapt to as we speak’s discerning prospects, who’re more and more overwhelmed and proof against conventional pitch-forward gross sales approaches.
Veronica Romney, stated, “Tradition has modified, however the majority of selling hasn’t. Consumers are not responding to manipulative advertising ways. They wish to really feel seen and linked to the manufacturers they assist.” She added, “This ebook is about exploring what may very well be potential if as an alternative of extra “purchase this,” we invite our prospects to ‘be this.’”
In her ebook, Romney shares actual case research from manufacturers as massive as Harley-Davidson, Taylor Swift, Barbie and from rising manufacturers (together with one with a $15/hr intern who amassed a 500k following on Instagram in lower than 60 days!) which have constructed iconic followings by tapping into identity-driven advertising and leveraging the psychology of identification.
The Identification Code™ Framework
The ebook introduces Romney’s 4-step Identification Code™ framework, which equips companies of all sizes, it doesn’t matter what they promote or the dimensions of their price range, to:
- Discover a marketable identification that resonates with prospects’ identification.
- Show the identification’s attraction by way of low-cost testing and suggestions.
- Title the identification to solidify cultural and emotional relevance.
- Gown the identification to personify the model and elevate its market presence.
Veronica Romney, a advertising professional with practically 20 years of expertise working with manufacturers like Tony Robbins, Dean Graziosi, and bossbabe, has authored Identification Advertising, a blueprint for constructing enduring model loyalty and relevance in 2025 and past. As a dynamic speaker and strategist, Romney has a confirmed monitor report of serving to companies navigate aggressive landscapes by aligning their advertising with evolving shopper expectations. The ebook supplies actionable insights and methods, empowering entrepreneurs, entrepreneurs, and enterprise leaders to create manufacturers that drive loyalty and cultural influence, even in aggressive or difficult markets.
To be taught extra or order your copy, go to identitymarketingbook.com.
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