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Proper on cue for Valentine’s Day, world pop sensation Rosé graces the scene because the face of Skims’ latest marketing campaign. The star shines within the shapewear model’s newest assortment, showcasing a variety of luxurious loungewear, cosy pyjamas, and alluring intimates.
In a press release, Rosé expressed, “Valentine’s Day holds a particular significance for me. Its proximity to my birthday makes it really feel like an prolonged celebration. This assortment completely embodies that feeling, providing items which can be each romantic and charming. I completely loved engaged on this marketing campaign and hope everybody experiences the identical confidence and sweetness I felt whereas carrying these designs.”
“Working with Rosé on this Valentine’s Day marketing campaign was really particular,” mentioned Kim Kardashian, Skims co-founder and CCO. “At Skims, we at all times goal for iconic campaigns, and Rosé is the best associate in attaining that. Her distinctive mix of class and power makes her the right face for Valentine’s Day 2025. The gathering is romantic, enjoyable, and stuffed with character, and Rosé’s portrayal of these qualities is breathtaking.”
Listed here are some detailed rephrased choices for the outline of Skims’ Valentine’s Day assortment:
This yr, Skims’ Valentine’s Day Store unveils an expanded number of limited-edition intimates, sleepwear, and loungewear designed to seize the essence of romance. Among the many highlights are the luxurious Velvet Lace Slip Gown, excellent for a particular night; the supremely snug Smooth Lounge Hoodie and Boxer Set, best for cosy nights in; and the charming Romance Cami and Quick Set, providing a contact of playful class.
Rosé is capping off an unimaginable yr along with her starring function within the Skims Valentine’s Day marketing campaign. In 2023, she launched her debut solo album, “R,” which soared to No. 3 on the Billboard 200, making her the highest-charting Korean feminine soloist ever. Final October, she additionally collaborated with Bruno Mars on the hit monitor “APT.”
Rosé is the most recent A-list star in a Skims marketing campaign, persevering with the model’s pattern of aligning with main popular culture moments. Earlier marketing campaign stars embrace Lana del Rey, Charli XCX, Kim Catrall, Ice Spice, PinkPantheress, and Sza.
Right here’s your first take a look at the most popular objects from Skims’ Valentine’s Day assortment, launching January twenty third. Store the preview under.
Skims Romance Lace Cami and Quick Set – $88
Drift to dreamland on this heavenly set, produced from 100% silk chiffon and adorned with an enthralling cherry blossom print. The breathable cloth ensures a cool and comfy sleep, whereas the fragile lace trim supplies the right final touch—a element we’ve come to count on from Skims.
Skims Smooth Lounge Lace Lengthy Sleeve High With Bralette – $64
Embrace the spirit of Valentine’s Day on this red-hot loungewear piece. It encompasses a built-in bralette for snug help and is crafted from Skims’ signature curve-hugging cloth. It’s designed to flatter your determine. The charming entrance buttons and adjustable straps guarantee an ideal match with the intention to really feel your finest on Cupid’s Day.
Skims Plush Slippers – $48
Put together to fall head over heels for these unbelievably cosy slippers! From breakfast within the kitchen to pre-party prep, they mix type and luxury completely. The open-toe design, super-soft fake fur, and cloud-like footbed will make you wish to put on them in every single place. And that fairly pink color? Whole coronary heart eyes!
From romantic date nights to cosy nights, the Skims Valentine’s Day assortment has every little thing it’s essential rejoice the season of affection in type. We’re significantly impressed with its versatility, providing items that may be dressed up or down. Which look are you most excited to recreate? Tell us within the feedback! Try Skims.com on January twenty third to buy the total assortment.
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