Adidas Companions with Mercedes-AMG Petronas in Components 1

January 23, 2025

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Adidas will design and produce a complete assortment of clothes, sneakers, and equipment for the complete Mercedes-AMG Petronas group and their followers.

German sportswear large Adidas has introduced a brand new multi-year partnership with the Mercedes-AMG Petronas F1 Workforce. Beneath this settlement, Adidas will design and produce a complete assortment of attire, footwear, and equipment for the complete group, encompassing drivers, mechanics, engineers, and the group’s devoted fanbase.

The debut assortment from the Adidas x Mercedes-AMG Petronas F1 Workforce partnership is slated for a February unveiling, coinciding with the anticipation for the 2025 season. Adidas has additionally confirmed plans for a number of limited-edition releases all year long.

In an announcement launched on Tuesday, Bjørn Gulden, CEO of Adidas, expressed immense pleasure in introducing the Three Stripes to Components 1 by this official group partnership.

Gulden emphasised shared values with the Mercedes-AMG Petronas F1 Workforce, stating, ‘We each possess an unwavering ardour for velocity, innovation, and efficiency. We’ll empower the drivers and the group to excel on the monitor. Furthermore, we goal to revolutionize the game off the monitor by introducing fascinating life-style merchandise and fascinating a brand new era of followers. We’re desirous to collaborate with Mercedes-AMG Petronas F1 and obtain shared victories.’

Toto Wolff, Co-Proprietor, Workforce Principal, and CEO of the Mercedes-AMG Petronas F1 Workforce, mentioned that this partnership with Adidas signifies a pivotal second because the group embarks on a brand new period. He highlighted Adidas’s iconic standing and their shared dedication to peak efficiency, type, and class. Wolff emphasised that this collaboration will revolutionise group and fan attire inside Components 1. He expressed pleasure about this groundbreaking enterprise and the prospect of working alongside Adidas of their collective pursuit of world championships.

This partnership marks a big transfer for Adidas because it enters Components One, a realm the place rivals like Puma are already making waves. Puma’s collaboration with A$AP Rocky, which just lately garnered the Collaboration of the Yr Award on the 2024 FNAAs, has closely influenced motorsports and F1, setting a excessive bar for type and innovation within the house.

Since becoming a member of Puma late in 2023 because the artistic director for his or her Components One partnership, A$AP Rocky has seamlessly built-in motorsport-inspired design parts into his complete assortment, spanning attire, footwear, and equipment. Given the surging reputation of Components One in the USA, the timing of this dynamic partnership couldn’t be extra opportune.

The Adidas x Mercedes-AMG Petronas F1 Workforce partnership ushers in a brand new period of favor and innovation within the sport. This union of a worldwide sportswear large and a pinnacle racing group guarantees to redefine fan engagement and elevate the aesthetic of Components 1. Because the 2025 season unfolds, the world eagerly anticipates the debut assortment, a fusion of cutting-edge efficiency expertise and iconic design that can undoubtedly depart its mark on the monitor and past. This collaboration transcends mere attire, signifying a shared dedication to pushing boundaries, each on and off the monitor, and fascinating a brand new era of followers.