Instagram Reels get a few of the greatest engagement on the platform. These short-form vertical movies generate extra impressions and feedback than another format. For small companies, Reels are the quickest solution to develop on Instagram.
However when you’re manually posting every Reel, particularly a number of occasions a day, you’re doing extra hurt than good. Your staff will find yourself spending hours every week on a repetitive process that may simply be automated with a social media scheduling device.
Scheduling Instagram Reels prematurely helps you put up constantly, hit peak engagement occasions and deal with creating higher content material. It’s additionally a good way to maintain the algorithm blissful and rake up these views, likes, feedback and shares.
On this put up, we’ll present you 3 methods to schedule Instagram Reels.
Are you able to schedule Instagram Reels?
Sure! You’ll be able to schedule Instagram Reels in three other ways:
- Natively utilizing the Instagram app
- Utilizing social media scheduling instruments (e.g., Sprout Social)
- Utilizing Meta Enterprise Suite
We’ll present you the best way to schedule your Reels with every technique under.
Notice: Scheduling Instagram posts and Reels is just accessible for Instagram Enterprise or Creator accounts (not private accounts), so ensure you test your account kind earlier than diving in. Discover ways to change to knowledgeable account right here.
Learn how to schedule Instagram Reels from the Instagram app
Third-party scheduling instruments for Instagram have been round for some time, however the app itself didn’t help native scheduling till the tip of 2022. Customers can now schedule as much as 25 posts day by day and as much as 75 days prematurely straight by way of the Instagram app solely. Scheduling is just accessible by way of the native app and never by way of desktop login.
Bear in mind, solely Instagram Enterprise and Creator accounts have entry to this characteristic. Private profiles are unable to schedule content material.
Comply with these steps to get began.
Step 1. Create a brand new Reel
Open your Instagram app and faucet the + on the backside of the display or swipe proper on your private home feed to create a brand new Reel.
Choose Reel from the content material sorts on the backside.
Step 2. Movie or add your video
Both shoot clips straight utilizing the in-app digital camera, or add movies out of your telephone.
Step 3. Edit and finalize your Reel
Add textual content, stickers, music, results, and so on., then add your caption.
Step 4. Schedule your Reel
Faucet Extra choices on the backside of the display.
Toggle the Schedule this reel choice on, then choose your most well-liked date and time from the menu that seems.
Return to the earlier display and faucet Schedule.
Whereas Instagram’s native scheduling is easy, it has some limitations. For instance, you possibly can’t cross-post to different accounts. So if you should share content material throughout a number of platforms, try strategies two or three for scheduling Reels.
Utilizing a third-party scheduling device additionally provides you entry to extra in-depth analytics to trace the efficiency of your Reels. We’ll speak extra about that later.
Learn how to schedule Instagram Reels with Sprout Social through desktop
Scheduling Reels by way of Instagram’s native app works fantastic for some companies. However when you’re a enterprise coping with a bigger social technique, you’ll want a device that allows you to simply schedule and handle content material throughout a number of platforms.
Sprout Social is a kind of instruments that allow you to do extra than simply schedule Reels. You’ll be able to cross-post on different networks, collaborate together with your staff, have interaction together with your viewers and monitor in-depth analytics—multi functional place.
Right here’s the best way to schedule Instagram Reels with Sprout in your desktop.
Step 1: Enroll and join your Instagram profile
Earlier than you possibly can schedule your Reels through Sprout Social, you should join your Instagram profile(s). Log in to your Sprout dashboard or join a free 30-day trial right here.
Click on Join a Profile and select Instagram from the assorted choices. Then, comply with the on-screen pointers to hyperlink your Instagram profile to your Sprout account.
Notice: Hyperlink all of your Instagram profiles to Sprout to schedule Reels to a number of accounts. It’s also possible to join your different social profiles, together with Fb, LinkedIn and Twitter (X).
Step 2: Compose your Instagram Reel
When you’ve related your profile, click on Publishing on the left to open Sprout’s social media calendar. You’ll be able to change between listing, week or month-to-month calendar views.
Hover in your calendar to schedule a Reel on a particular day. There’s additionally an choice to go away notes (e.g., Reel concepts you need to share with the staff).
It’s also possible to skip the calendar view and click on the blue pencil/paper icon within the prime proper nook from any display to create a brand new Reel.
Choose the Instagram profile you need to publish to from the drop down menu.
Now, you can begin composing your Reel. Should you’re on the lookout for inspiration, listed below are some Instagram Reel concepts to get your inventive juices flowing.
Add your Reel video
Begin by importing your media. There are a number of methods to do that in Sprout:
- Add your Reel video straight out of your laptop
- Import from Bynder, Dropbox or Google Drive
- Add a video out of your asset library in Sprout
When you’ve uploaded your video, you possibly can change the thumbnail body by clicking on the pencil icon that seems whenever you hover on the hooked up media. It’s also possible to add a special picture to make use of as your thumbnail.
That is additionally the place you possibly can toggle the choice to share your Reel to your profile feed or have it seem solely within the Reels tab.
Write your caption
Subsequent, write an participating caption on your Reel. It’s also possible to add related Instagram hashtags, or tag customers and different manufacturers in your caption (e.g. throughout a partnership).
Sprout professional tip: Use our Improve by AI Help characteristic to generate extra caption concepts and velocity up your inventive course of. Should you’re undecided what to put up about, Improve by AI Help will help you create content material based mostly on a draft you enter into the Compose field. Should you’re seeking to change the tone of the content material (suppose: assured, pleasant or skilled), strive Options by AI Help to align captions together with your model’s tone of voice.
Set a Cellular Writer (elective)
If you wish to use audio from Instagram’s sound library in your Reel content material, you’ll want to decide on a Cellular Writer. This particular person will put up your Reel from Instagram’s cell app and can get a reminder (push notification) from Sprout’s cell app on their gadget when it’s time to take action.
Step 3: Schedule your Reel
Scroll all the way down to When to put up and choose your most well-liked date and time. That is when your scheduled Reel will go stay. It’s also possible to alter the time zone in case your viewers is situated in a special nation or area.
Should you’re undecided when to put up your Reel, choose Optimum Ship Instances to see data-driven suggestions when your viewers is most probably to see your content material. Sprout’s ViralPost™ know-how suggests the greatest occasions to put up based mostly in your historic engagement information that will help you maximize your Reel’s influence.
After finalizing the date and time, click on Submit or Schedule so as to add it to your calendar.
Learn how to schedule Instagram Reels with Sprout Social through iOS app
Scheduling Instagram Reels utilizing Sprout’s iOS app is much like doing the identical on desktop, with some minor variations. You’ll be able to simply schedule movies on the go out of your telephone.
Comply with the steps under to schedule Instagram Reels utilizing Sprout’s iOS app.
- Step 1: Faucet the Compose field and choose your Instagram profile.
- Step 2: Add your Reel video out of your iOS gadget or Asset Library to the Compose field.
- Step 3: Write a caption, add your hashtags and insert any mentions or tags.
- Step 4: Faucet Executed and add Cellular Writer Notes.
- Step 5: Faucet Notify after which select a publishing date and time on your Reel.
- Step 6: Faucet Save. Your Reel is now scheduled and can seem on the publishing calendar.
Learn how to schedule Instagram Reels from Meta Enterprise Suite
It’s also possible to schedule Instagram Reels utilizing the Meta Enterprise Suite.
First, join your Instagram account to your Fb web page so you possibly can entry each from the Meta Enterprise Suite. Then comply with the steps under to schedule your Reel.
Step 1. Create a brand new Reel
Log in to the Meta Enterprise Suite, and click on Create reel.
Step 2. Add media and caption
Add a number of movies on your Reel content material.
That is additionally the place you possibly can write a compelling caption to go together with your video. Embrace any related hashtags, location tags or mentions.
Step 3. Edit your Reel
You may make primary edits to your Reel earlier than you publish or schedule it.
Crop your video, add trending sounds from the built-in library, insert textual content and even improve the unique audio. There’s a timeline editor on the backside to make modifying and syncing audio simpler.
Step 4. Schedule your Reel
Hit Subsequent and choose a date and time to schedule your Instagram Reel.
It’s also possible to add a ballot and alter privateness settings (Public or Restricted) at this step.
While you’re executed, click on Schedule. Your Reel is now able to go stay at your chosen time.
Why must you schedule Instagram Reels?
Should you’re like most advertising and marketing groups, you’ve found out that Reels are your ticket to rising on Instagram. However when you’re posting your movies manually all through the day, you’re doing it the exhausting means.
Right here’s why scheduling your Reels prematurely may be the very best factor you do on your Instagram technique.
Preserve a constant presence
Scheduling Instagram Reels forward of time helps you constantly put up contemporary content material, which retains your viewers engaged and your model top-of-mind.
It additionally alerts to your followers that you just’re energetic and invested in connecting with them. With out consistency, even the very best content material can get misplaced within the noise, and your viewers could drift away.
Sprout’s scheduling instruments make it simple to take care of an everyday posting cadence. You’ll be able to plan your publishing calendar effectively prematurely and ensure you’re not simply posting Reels but in addition mixing in different content material sorts like picture posts, Carousels and Tales.
Maximize attain and engagement
Reaching your viewers after they’re on-line is vital to getting your Reels observed. Instagram’s algorithm rewards content material posted on the proper time with extra visibility and engagement.
However determining the very best occasions to put up isn’t all the time simple, particularly when your viewers is energetic in several time zones.
That’s the place Sprout’s ViralPost™ characteristic will help. It analyzes your viewers’s exercise and recommends the very best occasions to put up for max engagement. As a substitute of guessing, you possibly can depend on information to schedule your Reels for after they’re most probably to make an influence.
Save time and enhance effectivity
Posting Reels manually day-after-day can take time away from different essential issues like technique constructing or content material creation. Scheduling allows you to batch your work, which frees up time to deal with these big-picture duties that actually matter.
Want proof? Our Social Media Productiveness Report revealed 63% of entrepreneurs really feel that guide duties maintain them again from doing high-impact work. With the fitting social media administration instruments, nevertheless, 59% discover they’ve extra time to complete their duties.
With Sprout’s publishing instruments, you possibly can add and schedule Reels in bulk, plan weeks forward and eradicate the stress of day by day posting. With all the things organized in a single platform, you’ll have extra time to suppose creatively and interact meaningfully together with your viewers.
Enhance content material high quality
Creating nice Reels isn’t nearly hitting “put up”—it’s about planning, modifying and crafting content material that actually resonates together with your viewers.
While you schedule your Reels prematurely, you might have extra time to analysis buyer wants and preferences, brainstorm content material concepts, refine your visuals, write considerate captions and decide the very best hashtags to spice up visibility.
Mix that with Sprout’s AI Help to get caption solutions and assist with drafting posts. Our good writing instruments make certain each Reel you share is polished and high-quality.
Streamline your workflow
Managing social media content material can get overwhelming, particularly whenever you’re juggling a number of platforms or working with a staff. Scheduling retains you organized and prevents last-minute points like errors, typos or missed deadlines.
Sprout Social simplifies this additional with a centralized workflow for drafting, approving and scheduling Instagram Reels and different posts. Workforce members can collaborate on, assessment and approve social content material, ensuring it’s aligned together with your model earlier than it goes stay.
Make data-driven optimizations
Understanding how your Reels carry out is essential for bettering your technique. Metrics like attain, views and engagement charges reveal what’s working and the place there’s room to develop. With out these insights, you’re simply guessing what your viewers desires.
Sprout Social’s highly effective Instagram analytics allow you to monitor your Reels’ efficiency in real-time. With granular information in your viewers in addition to particular person posts, you possibly can alter your content material, goal the fitting viewers and enhance ROI in the long term.
Begin scheduling Reels as we speak
Let’s be actual: manually posting Reels all through the day might be not the very best use of your time. Certain, Reels are crushing it on Instagram proper now—however spending hours on publishing means much less time really creating nice content material.
Excellent news? Scheduling modifications all the things. You’ll hold a constant posting rhythm and unencumber time to deal with rising your model on Instagram. No extra dropping all the things to put up a Reel proper this second.
Utilizing a device like Sprout makes this even simpler, supplying you with all the things you should handle, schedule and optimize your Reels in a single place. Join a 30-day free trial now and see the distinction scheduling makes.
